MLS Red Bull New York

New York Red Bulls and Magners Announce Marketing Partnership

Published on February 9, 2023 under Major League Soccer (MLS)
Red Bull New York News Release


HARRISON, N.J. - The New York Red Bulls and Magners today announced a marketing partnership that will designate the beverage company as the "Official Hard Cider Sponsor of the New York Red Bulls". The partnership is a first for the club in the Hard Cider category and represents the first Major League Soccer partnership for the Ireland-based brand.

Magners will receive digital signage and hospitality at Red Bull Arena along with digital and social media support from the club.

"We are extremely pleased to welcome Magners to the New York Red Bulls family," said Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. "Our club is grateful to partner and feature such a great brand at Red Bull Arena for the best fans in MLS."

Bridget Blackwell, Chief Commercial Officer at Vermont Cider Company, said "We think this is the perfect partnership for Magners. This aligns with the global initiative to bring our traditional Irish Crafted Cider into the world of sports. Nobody knows better than the New York Red Bulls fans that nothing beats a cold Magners on a night at the pitch."

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