NEC to Provide Facial Recognition Technology for the National Soccer Hall of Fame Experience
Published on August 21, 2018 under Major League Soccer (MLS)
FC Dallas News Release
Frisco, TX - The National Soccer Hall of Fame and NEC Corporation of America (NEC) today announced a unique, facial recognition-enabled guest experience for visitors to the Hall of Fame which is scheduled to open to the public on October 24, 2018.
Powered by NEC and its NeoFace® facial recognition software, National Soccer Hall of Fame guests will experience a custom-tailored tour unlike anything they've experienced in a sports setting.
"Leveraging NEC's acclaimed and industry-leading facial recognition technology as the software engine, our aim is to provide the most personalized experience in sports," said Executive Director of the National Soccer Hall of Fame Djorn Buchholz.
With this partnership, NEC and the National Soccer Hall of Fame are the first to use facial recognition technology to individualize a guest's experience in a sports and entertainment venue. Guests will benefit from facial recognition the moment they enter the National Soccer Hall of Fame where they will be prompted upon check-in to share their hometown, favorite soccer position, favorite U.S. teams and their level of fandom. Based on that information, digital touch screens, virtual reality and gesture technology inside of the Hall of Fame will recognize guests using the NeoFace® facial recognition software which will personalize each visit based on their individual preference.
"We are honored and excited to be working with the National Soccer Hall of Fame in Frisco, Texas," said Mark Ikeno, President and CEO of NEC Corporation of America. "With the opening of the Hall of Fame, soccer fans will be able to experience their favorite teams, players and moments in soccer history by just walking up to the various exhibits after registering with the system. We believe this experience is unique in the sports world."
NEC's facial recognition solutions were ranked number one in performance tests by the U.S. National Institute of Standards and Technology. It has been used by the LPGA and will be used in Tokyo for the 2020 Olympic Games.
NEC serves as a Signature Partner of the National Soccer Hall of Fame, FC Dallas and Toyota Stadium.
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