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AFL I Arena Football League (1987-2008)

"NASCAR 3D: The IMAX Experience" to make exclusive broadcast debut on AFL on NBC March 7

March 2, 2004 - Arena Football League (1987-2008) (AFL I) News Release


NEW YORK - Mar. 2, 2004 - This Sunday's AFL on NBC coverage will feature an exclusive preview from "NASCAR 3D: The IMAX Experience." Opening nationwide on March 12, the latest IMAX movie delves into the NASCAR phenomenon and showcases the thrill and speed of the sport up-close and personal on eight story-high IMAX® screens. NBC will debut a two-minute excerpt from "NASCAR 3D: The IMAX Experience" film during the four regional AFL broadcasts which begin at noon ET. The AFL will also show the excerpt to their in-arena fans.

"This is a great opportunity for us to cross-promote NASCAR and the AFL - two of our sports properties that mirror each other with their fan-first attitudes, desirable demographics and fans with insatiable appetites," said Jon Miller, Senior Vice President, NBC Sports Programming. "We're thrilled to be able to give our NASCAR and AFL fans a first-look at NASCAR 3D: The IMAX Experience, which is sure to be a tremendously exciting movie."

"We are very pleased that our broadcast partner NBC is working with us, Warner Bros. and IMAX to create unique ways to elevate awareness of 'NASCAR 3D: The IMAX Experience,'" stated Dick Glover, Vice President Broadcasting and New Media, NASCAR. "This exclusive debut is a great opportunity for NBC viewers and AFL fans to get a sneak-peak at the true adrenaline and behind-the-scenes footage of our extraordinary film."

Narrated by Kiefer Sutherland, the Warner Bros. Pictures, IMAX Corporation and NASCAR joint venture "NASCAR 3D: The IMAX Experience," provides an insider's perspective of the nation's No. 1 spectator sport, with a brief look back at how it all began. It introduces the revered drivers and their lives both on and off the track, as well as their dedicated teams and fans whose unfailing support is essential to success. The film also steers its focus on the science of today's racing technology, and the teamwork that binds it together. Packed with heart pounding, behind-the-wheel action, "NASCAR 3D: The IMAX Experience" delivers high-speed thrills at every turn.

""With The IMAX Experience® putting you in the driver's seat at a series of exciting NASCAR races," said Sutherland, "you can virtually feel the speed of the cars and the thunder of the engines. And besides being a driver or part of the crew, IMAX is the best way to experience NASCAR action."

"When you see "NASCAR 3D: The IMAX Experience," you get a feeling of the scale of this sport. There's nothing small about it, and until you actually see it, it's hard to comprehend," says Director Simon Wincer. "With extraordinary in-car footage, edge-of-your seat racing and exclusive behind-the-scenes access to drivers, all combined with the magic of IMAX 3D technology and a sound system that brings chills down your spine, this film immerses audiences and puts them in the driver's seat."

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