AFL and Bravado announce partnership
March 2, 2004 - Arena Football League (1987-2008) (AFL I) News Release
NEW YORK â The Arena Football League today announced a new two-year national partnership with Bravado International Group, who will serve as the Official Retail Licensee, Official Licensing Agent, and Official Event Merchandiser of the AFL.
"This will be a year of significant growth for the AFL at retail and Bravado will help support our aggressive expansion plans both in product development and retail marketing," said GLENN HORINE, the Executive Vice President, AFL Properties. "They will serve as an additional arm to our ever expanding consumer products business and help establish AFL presence at retail nationally."
As a full-service, multi-tiered agent, Bravado will act on the behalf of the AFL for new business procurement for targeted categories, retail-marketing support, trade promotions, and special-event merchandising, such as the ArenaBowl.
"We are thrilled to be working with such a wonderful organization and such an exciting sport. We see the AFL as a key player in the future of competitive spectator sports in the U.S. and worldwide," said Senior Vice President of Licensing for U.S. Operations MAGGIE DUMAIS. "Just watch one AFL game and you will see why. It is a great licensing and merchandising opportunity and we are we are very glad to be a part of it."
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