Montreal Alouettes Announce Major Partnership with Videotron
Published on March 27, 2023 under Canadian Football League (CFL)
Montreal Alouettes News Release
Montreal - The Montreal Alouettes announced today a new major multi-year partnership with Videotron, Canada's telecommunications and entertainment leader.
Videotron will contribute to enhance the fan experience during home games, as well as outside of Percival Molson Memorial Stadium during specific events.
The Videotron logo will also be featured on the Alouettes home and away jerseys for seasons to come.
Home opener
To highlight this new partnership, Videotron will be the title sponsor of the Montreal Alouettes home opener, on June 10, at 7 pm, against the Ottawa REDBLACKS, at Percival Molson Memorial Stadium. Videotron will count on Quebecor's expertise to showcase a unique halftime show lineup, which will be of great entertainment value for all fans.
Stay tuned: an announcement regarding the half-time show lineup, and the individual ticket sales date will be announced soon.
"This association with Videotron is a natural fit", said Alouettes Director of sales and corporate partnerships Brian Weightman. "The company is rooted in the culture of Quebecers, and they have always had a real passion for sports. We are very pleased with this agreement today".
"It is with great pride that Videotron is partnering up with the Montreal Alouettes, along with their rich history. This partnership reiterates our engagement toward the sports and entertainment industries. On top of supporting and highlighting the sports elite, it is equally important for us to contribute to the growth of a new community of fans that brings people together, and one that is well entrenched in Québec," declared Frédéric Déry, Marketing Vice President - Residential market, Videotron and Fizz.
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