Marlies' Director of Business Operations Wins Ken McKenzie Award
July 7, 2011 - American Hockey League (AHL)
Toronto Marlies News Release
The American Hockey League announced today that Mike Cosentino, Director of Business Operations for the Toronto Marlies, has been named the winner of the league's Ken McKenzie Award for the 2010-11 season.
Recognizing the important role played by team management in building a successful franchise, the award is presented annually to an AHL team executive who most successfully promotes his or her own club. Under Cosentino's guidance, the Marlies enjoyed one of their most successful seasons in ticket and corporate sales, marketing and public relations in 2010-11, including significant growth in sponsorship revenue, group sales, web traffic and social media platforms. As the club's top business executive, Cosentino was instrumental in executing the Marlies' new marketing campaign, which focused on the role of player development in the AHL and which correlated to increases in ticket sales and media coverage.
The Ken McKenzie Award honours Ken McKenzie, the founder and long-time publisher of The Hockey News and the NHL's first publicity director, as well as a 1997 honouree by the Hockey Hall of Fame as the Elmer Ferguson Memorial Award winner.
For ticket information, including season ticket packages and group seats, visit www.marlies.ca or call the team's ticket line at 416-597-PUCK.
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