Iowa Cubs Break New Social Ground with Launch of iCubs Den
Published on July 16, 2012 under Pacific Coast League (PCL1)
Iowa Cubs News Release
Des Moines - The Iowa Cubs (@IowaCubs), in conjunction with Accelerated Innovations, today unveiled iCubsDen.com - the team's official hub for all things social media and the first of its kind in professional baseball. The fully integrated social media platform marks a key milestone of the organization's digital efforts centered on connecting and engaging all types of @IowaCubs fans.
iCubs Den consolidates the buzz about the team -- all #IowaCubs tweets, mentions, posts, likes, photos, etc. -- into one fully integrated, user-friendly platform while allowing users to interact with each other and earn rewards for simply being a fan.
"We're excited to partner with Accelerated Innovations in today's launch of iCubs Den and to be the first professional baseball franchise to offer fans this type of unprecedented user-friendly interaction forum," said Scott Sailor, Iowa Cubs Director of Communications. "In our quest to be the most fan-centric franchise in professional baseball, we felt it was important to provide our fans a forum to engage, interact and talk about their favorite team - all while earning prizes simply for being a fan. We are excited to see how our fans use iCubs Den."
iCubs Den followers can take part in several fun, interactive and simple activities to earn points, bragging rights or badges -- all designed to reward fans for engaging in #IowaCubs conversation. Tweet, post or promote the #IowaCubs on any digital platform and you've earned yourself points. Daily contests and in-stadium activities will also serve as opportunities to elevate your status as the biggest #IowaCubs fan. Users will be able to redeem points for prizes and other offers exclusive to iCubs Den members.
"Fan Connection Network is a customizable platform that is focused on driving a team's overall sales and CRM initiatives," said Scott Ronay, Director of Strategy and Business Development for Accelerated Innovations. "Our focus with the iCubs Den initiative is to create a vibrant, online fan community that will enhance the fan experience while driving significant, measurable business results to the Iowa Cubs' bottom line."
Fans can connect to iCubs Den via their Twitter or Facebook profiles, or simply create an additional login on the homepage. iCubs Den is compatible with all mobile devices, as well as all tablets, laptops and desktops.
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