Florence Freedom Selects Cincinnati Design Firm For Rebranding
Published on November 13, 2007 under Frontier League (FL)
Florence Y'alls News Release
CINCINNATI (November 12, 2007) - Cincinnati-based design firm Traction, specializing in brand design and sports identity development, has been selected to lead the rebranding efforts of the Florence Freedom Baseball Team.
Traction will examine all phases of the team's communication, including logos, mascots, print and digital communication, to guide its efforts. The Freedom chose Traction for the firm's experience with several sports brands, including work with P&G, Riber Sports Marketing, Sowerwine Golf Solutions, Minor League Media and the NBA Developmental League's new team, the Iowa Energy.
"We are excited and honored to have this opportunity," said Tony Neary, Co-owner of Traction. "We believe that every impression counts no matter what brand we are working with. Every chance you have to communicate to your fans and customers is a golden opportunity to represent what you stand for."
The Florence Freedom compete in the East Division of the Frontier League, which includes 12 independent baseball clubs and is headquartered in Troy, Ill. The Freedom has been recognized in the past as Frontier League organization of the year.
"Our organization is committed to being one of the top minor league baseball franchises" said Kari Rumfield, General Manager of the Freedom. "We wanted to partner with a firm that understands our values and goals and Traction is the perfect fit."
The new identity will be unveiled before the start of the 2008 season.
Note to editors: Traction opened the firm officially in March of 2007. The Cincinnati-based brand design firm's clients include the NBA, The Kroger Company, Riber Sports Marketing, Sowerwine Golf Solutions, The Liddell Corporation, Janson Coffee, Minor League Media, and Mind Body Online. For more information, email info@teamtraction.com
Florence Freedom is a member of the Frontier League, a 12-team Independent Professional Baseball League established in 1993. The Freedom play a 96 game schedule with 51 home games between late May and early September.
CONTACT: TONY NEARY 513.324.3849 tony@teamtraction.com
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- Florence Freedom Selects Cincinnati Design Firm For Rebranding - Florence Y'alls
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