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FC Dallas Hires Jerome Elenez as Vice President of Marketing

January 12, 2022 - Major League Soccer (MLS) - FC Dallas News Release

FRISCO, TX Texas - FC Dallas has hired Jerome Elenez as Vice President of Marketing. Elenez brings more than two decades of marketing experience to Toyota Stadium with stops at the Dallas Cowboys, Dallas Mavericks and McDonald's.

"We're thrilled that Jerome is joining our team to help us usher in a new era for the club," said FC Dallas President Dan Hunt. "His experience with some of the world's most respected and successful organizations will help us grow in a number of areas. From working with our Supporters groups and building our Season Ticket Membership base to enhancing our gameday experience and building our brand in Dallas/Fort Worth and beyond, his expertise and understanding of the marketplace will be an incredible asset for the entire organization."

During his time with the Dallas Mavericks, Elenez's marketing leadership resulted in record-breaking single-game and season ticket sales. With the Cowboys, he negotiated and grew the team's Spanish radio network into Mexico. While at McDonald's, he helped launch the $1 coffee breakfast plan as well as the $1 Any Size Soft Drink & Everyday Breakfast Value.

He was most recently the Chief Marketing Officer for Lexicon Services where he led the marketing efforts for the startup SAS platform. In less than one year, he rebuilt the marketing team and produced three successful campaigns for each of the three brands Lexicon represented.

"In order to truly understand and market any product or service - inclusion and diversity of thought and experience are imperative to the success of any organization," said Elenez. "I will bring that mentality and approach to FC Dallas to ensure we are fully representing our community in our marketing efforts."

Elenez, who is bilingual, holds a Bachelor of Arts from Southern Methodist University and an MBA in Management from University of Texas, El Paso. Elenez lives in Dallas with his wife, Kim, and their two children.

Elenez began his new role on Monday, January 10.


FC Dallas' 2022 season kicks off Saturday, February 26 against Toronto FC in a match presented by MTX at Toyota Stadium. Tickets for head coach Nico Estévez's first home match are available at

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