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FC Dallas

FC Dallas Announces Partnership with Campari's Wild Turkey© and Longbranch© Bourbons and Espolòn© Tequila

February 23, 2024 - Major League Soccer (MLS)
FC Dallas News Release


FRISCO, Texas - FC Dallas today announces a three-year partnership with Campari America as the official and exclusive partner in the bourbon and tequila spirit categories, setting the stage for an array of captivating initiatives. With the partnership, Wild Turkey© becomes the Official Bourbon of FC Dallas, bringing fans in-stadium and in-market opportunities to engage with and learn about Wild Turkey's 101 Bourbon and Longbranch© Bourbon offerings, while Espolòn© Tequila becomes the Official Tequila of FC Dallas, furthering the brand's commitment to celebrating the sport of soccer and its dedicated fanbase across the country.

"We are thrilled to welcome Campari to the FC Dallas family," said Megan Miller, FC Dallas Vice President, Partnership Marketing. "Campari's brands will amplify our in-stadium premium offerings for our fans at Toyota Stadium, and we are excited to showcase them in multiple areas this season."

This new partnership will give consumers the opportunity to experience newly branded bar spaces at Toyota Stadium and an expanded in-market presence for Campari across the Metroplex, including an associate partnership for all official FC Dallas Watch Parties across the city. The 2024 Watch Party schedule will be updated online at fcdallas.com/watchparty.

"Campari is excited to partner with FC Dallas and showcase our diverse portfolio, including Wild Turkey, Longbranch and Espolòn Tequila, across the city and at Toyota Stadium - a buzzing venue in the heart of Texas," said Andrea Sengara, Head of US Marketing at Campari. "The Club's fanbase is extremely engaged and passionate, and through this partnership, we're looking forward to elevating the FC Dallas fan experience even further over the next three years."

FC Dallas and Campari encourage all fans to enjoy responsibly this 2024 season.

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