CHL Partners With Bieler Bros. Records To "Rock The Playoffs"
March 26, 2010 - Central Hockey League (CHL) News Release
The Central Hockey League announced today a new program for the 2010 Ray Miron Presidents' Cup Playoffs that has them partnering with Bieler Bros. Records in a promotion called "Rock the Playoffs". The CHL post-season began on Monday, March 22 and runs through the first week of May.
Bieler Bros. Records is a Florida based record label founded in 2000 with a mission to develop talented artists, including; SKINDRED, SOIL, TETANUS and more. In 2009, Bieler Bros. Apparel was launched with the simple idea that the worlds of heavy music and hockey have rotated around each other for years; side-by-side universes feeding off a shared energy, honesty, brutality and majesty. Bieler Bros. Apparel was created for people who understand this lifestyle. To learn more about the vast things that Bieler Bros. are involved with, visit their company's website at www.bielerbros.com or on Facebook at www.facebook.com/bielerbros.
"Rock the Playoffs" will give CHL fans a chance to be exposed to Bieler Bros. music in many ways. First, anyone who purchases an individual game or archived game during the playoffs on CHL-TV will receive a coupon code for a FREE song download from Bieler Bros. All fans who purchase a full playoff package or playoff series package on CHL-TV will receive a coupon code to receive a FREE CD from any Bieler Bros. artist.
Additionally, a guitar autographed by the band SOIL along with a team autographed CHL jersey from the 2010 Ray Miron Presidents' Cup Championship, will be the top prize in the "Rock the Playoffs" contest. Fans will get to sign up as a member of the CHL Loyalty Rewards program (www.chlpoints.com) before May 1, 2010 and will automatically be entered to win the guitar (current CHL points members are automatically entered in the contest).
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