Chicago Rush Signs Dodge And Ram Truck Brands As Marketing Partners For 2010 Season
May 4, 2010 - Arena Football League (AFL)
Chicago Rush News Release
Chicago, IL (May 4, 2010) - The Dodge and Ram Truck brands are driving the return of Arena Football to Chicago. Famous for their performance on the street and on the field, Dodge, Ram Truck and the undefeated Chicago Rush will be powerful partners for the remainder of the 2010 season.
"We could not be happier about our new partnership with Dodge and Ram Trucks," said Chicago Rush president/GM Ken Valdiserri. "We immediately realized the great synergies and chemistry of our respective brands. This partnership provides us market wide presence with their dealer group, and the demographics of our respective organizations cross over tremendously. We are looking forward to grow this relationship well into the season and a hopeful playoff run."
"Chicago Rush football, combined with the Dodge and Ram Truck brands, makes for a dynamic trio," said Jeff Kommor, Director Midwest Business Center, Chrysler Group LLC. "The Chicago Rush Arena Football experience speaks to the lifestyle of both Dodge and Ram Truck customers. We are proud to be supporting the team and be a part of this Chicago sports phenomenon."
Beginning with Chicago's next home game - Saturday, May 15, vs. Iowa - the Dodge and Ram Truck brands will have a significant presence at Allstate Arena that will continue for the remaining six regular season home games and into the playoffs which, hopefully, will include the 2010 ArenaBowl Championship.
As part of the partnership, Dodge and Ram Truck will have its vehicles on display both outside the arena and on the concourse. Fans will be able to get first-hand experience with the vehicles and learn more about them from product experts.
In addition, Dodge and Ram Truck will sponsor a Rush team poster, which will be given away to fans at a game later this season (exact date TBD) along with several in-game features, including the game's coin toss and the "Dodge Drive of the Game," which will run during the second half of every home game.
Finally, at the May 15 Rush game against Iowa, Dodge and Ram Truck will help the Rush honor our nation's military by collecting letters from fans to send to our troops. Any fan who drops off a letter for the troops at the Dodge and Ram Truck display will receive a free copy of the compilation CD "Breaking Southern Ground," featuring the Zac Brown Band, powered by RAM.
The undefeated Chicago Rush returns to action Friday, May 7, at Milwaukee. The team then returns home Saturday, May 15, to host the Iowa Barnstormers. Kickoff at Allstate Arena is set for 7 p.m. Good seats for the game remain available. Fans wishing to purchase tickets should call Ticketmaster at (800) 745-3000 or visit the Ticketmaster Web site at www.ticketmaster.com. Tickets - which range in price from $10 to $60 - also may be purchased in person at any Ticketmaster outlet or the Allstate Arena box office.
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