MLS Charlotte FC

Charlotte FC and Campbell Snacks Announce Multi-Year Partnership

Published on July 28, 2022 under Major League Soccer (MLS)
Charlotte FC News Release


CHARLOTTE, NC - Cheering on your favorite Charlotte soccer team just got a lot tastier! Charlotte FC and Charlotte-based Campbell Snacks, the nearly $4 billion snacking division of the Campbell Soup Company, today announced a new multi-year partnership that elevates the fan experience both at the match and in-store.

The new partnership includes innovative fan experiences on and off the field, including Campbell Snacks options at stadium concession stands, compelling in-stadium advertising, eye-catching fan experiences at Harris Teeter and other stores around the Carolinas.

Elevating the Fan Experience

Fans will get to see the full Campbell experience with exciting new digital ads displayed during every Charlotte FC home match.

Stadium concessions will also feature your favorite Campbell Snacks cookie, cracker, chips, and bakery brands, including Lance crackers Goldfish crackers, Snyder's of Hanover pretzels and Cape Cod potato chips.

The matchday experience extends to your favorite grocery stores with energetic, specially branded in-store displays proudly featuring Charlotte FC and your favorite Campbell Snacks.

Improving Food Access for Children and Families

Core to the partnership is making an impact in the communities we proudly serve.

Campbell Snacks and Charlotte FC will work together to improve food access for children and families in the Charlotte-Mecklenburg School District in collaboration with Second Harvest Food Bank of Metrolina.

The work begins with a backpack program kicking off in August to support more than 1,300 students and families in need from the Charlotte-Mecklenburg School District.

"We're very excited to welcome Campbell Snacks as an official partner for Charlotte FC during our inaugural season," said Charlotte FC President Joe LaBue. "We look forward to working together with Campbell Snacks to elevate experiences for fans while advancing our commitment to combat food insecurity throughout the Carolinas."

"Charlotte is a place where people and businesses can thrive. Through our work with Charlotte FC, we will advance community-based initiatives that combat food insecurity while connecting fans and bringing them new and exciting in-game experiences," said Stephen Chriss, Vice President, Commerce & Omni Shopper Marketing for Campbell Snacks. "We have a long tradition of working to improve food access and nutrition programs in the communities we serve."

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