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Atlanta United Unveils "The Resurgens Kit" as New Community Kit

February 17, 2024 - Major League Soccer (MLS)
Atlanta United FC News Release


ATLANTA - Atlanta United today unveiled The Resurgens Kit as its new Community Kit (secondary), which will be worn for the 2024 and 2025 MLS seasons. Named after Atlanta's motto, the Resurgens Kit is inspired by the history of the city and features design elements from the city's seal and flag. The kit was formally introduced tonight during the club's "Always Rising Kit Launch" at Pullman Yards in Kirkwood. It is available for purchase online and can also be secured in-person at the club's team store at Atlantic Station.

"We are proud to present The Resurgens Kit to our supporters and the city of Atlanta," said Garth Lagerwey, Atlanta United President and CEO. "Our approach with Community Kits has always been to create something that identifies with the city and reaffirms our connection with the people in it, and we believe The Resurgens Kit is the strongest example of that ambition. The design is uniquely Atlanta, and we're excited for our players, supporters and everyone with a connection to the city to wear it with a strong sense of civic pride."

The Resurgens Kit has a light blue base with a Phoenix design that frames the center. The mythical bird, also displayed on the city's seal, symbolizes Atlanta's history of rebuilding and reinventing itself. The kit features dark blue accents with a yellow trim, the same colors which appear on the city's official flag. Blue is a nod to the rebirth and renewal of Atlanta, while yellow represents the city's vibrant history and identity. The city of Atlanta's crest rests on the back under the collar, featuring the moniker Resurgens and the years 1847 and 1865, the year the city was incorporated and the year it was rebuilt from ashes, respectively.

For the eighth consecutive season, American Family Insurance remains as the centerpiece partner for the club's First Team kits. Piedmont Healthcare, the club's Official Adult Healthcare Partner, continues as a sleeve sponsor for Atlanta United and the primary kit sponsor for ATL UTD 2.

"American Family Insurance joins with Atlanta United as a proud partner and kit sponsor since its first season," said Sherina Smith, American Family Insurance Group chief marketing officer. "The Resurgens Kit aligns perfectly with our mission to inspire, protect and restore dreams by supporting communities and making authentic connections, integral parts of all our partnerships. We share Atlanta United's values of always striving to be better, accepting challenges and opportunities and inspiring dreamers, on and off the pitch. We know players and fans will wear this kit proudly and embody its positive message."

Atlanta United opens the MLS Regular Season when it travels to face Columbus Crew Feb. 24 at Lower.com Field (2 p.m., MLS Season Pass on Apple TV, 92.9 The Game, La Mejor). All Atlanta United matches are available with an MLS Season Pass subscription, located on the Apple TV app.


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