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Montreal Alouettes

Alouettes and Beneva Join Forces for Three More Years

April 10, 2024 - Canadian Football League (CFL)
Montreal Alouettes News Release


Montreal4 - The Montreal Alouettes announced today that they will continue their partnership with Beneva for at least three years. The company, which specializes in insurance and financial services, will remain in the nest as a major partner.

This company, born from the merger of La Capitale and SSQ Insurance, has 75 years of experience in protecting people with a human and caring approach. Beneva is relaunching its "Fan Moments" contests which will give fans the chance to experience unique moments with a member of the Alouettes organization. Among other things, a person will have the opportunity to attend the Grey Cup ring ceremony scheduled for May 10.

Various initiatives are also planned, including a game presented by Beneva each season. Beneva is also enhancing its partnership by supporting the "Together at School" program, which aims to encourage academic perseverance and well-being.

"We are very pleased with this long-term agreement with Beneva, an important player that stands out in the insurance market," said Hugo Bernier, senior director, corporate partnerships for the Montreal Alouettes. "We are very grateful for the trust Beneva has placed in us once again. Our relationship is already well established, and we will continue to develop great initiatives for the benefit of our fans."

"We are delighted to continue this privileged partnership with the Alouettes and to contribute to inclusive sporting events. Furthermore, as a mutualistic company, we are proud to support the 'Together at School' program and to accompany young people in the pursuit of their dreams," said Louis-Philippe Roux, vice president of marketing and commercialization at Beneva.

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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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