Aberdeen IronBirds, Wawa announce promotions for 2008
Published on June 10, 2008 under New York-Penn League (NYPL)
Aberdeen IronBirds News Release
BERDEEN-This season, the IronBirds are teaming up with Wawa for a promotion that pairs America's favorite pastime with its favorite hometown store. Wawa will help fans cheer on the home team with on-field fun between innings, special giveaways, and an appearance from Wawa's very own mascot, Wally Goose. With Wawa in the lineup, IronBirds fans of all ages have the winning ingredients for fun all season long.
Just like your hometown favorites, Wawa delivers at the plate every day with exciting events and prizes including:
Wawa Wednesdays: Every Wednesday, Wawa satisfies your post-game hunger with $1 off hoagie coupons.
Wawa On-Field Fun: Fans test out their throwing arm in the Wawa Hoagie Toss with a chance to win Wawa prizes.
Wawa Extra Innings: Tie games just got more exciting! If the IronBirds go into extra innings, Wawa will distribute free coffee coupons to the fan faithful who stay until the end of the game.
Sporting a brand new Minor League look, Wally Goose will make an appearance this summer to greet and take pictures with fans in the stadium. Outfitted in a customized Wawa cap and baseball T-shirt, Wally will lead fans in team cheers and entertain between innings.
"Minor League Baseball's personality dovetails perfectly with Wawa's," said Lisa Wollan, head of Consumer Insights and Brand Strategy at Wawa. "We pride ourselves on being passionate, good humored, neighborly and reliable. This partnership will allow us a new way to connect with and delight our customers in an engaging community setting."
Both baseball and Wawa are rich in history and tradition. America's love of baseball goes back nearly 200 years-similar to Wawa's own history. Hard work, consistency and persistent effort translate into success for both baseball and Wawa. Just like a winning baseball team, Wawa is a company that was built one store and one associate at a time over the past 44 years. The convenience game may have evolved over the decades, but Wawa's core purpose-to simplify our customers' daily lives-remains consistent and strong.
New York-Penn League Stories from June 10, 2008
- Aberdeen IronBirds, Wawa announce promotions for 2008 - Aberdeen IronBirds
- Spikes to Hold Opening Day Carnival - State College Spikes
- IronBirds name radio broadcaster for 2008 season - Aberdeen IronBirds
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