Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players
Published on February 7, 2024 under Gainbridge Super League (USLSL)
Tampa Bay Sun FC News Release
NEW YORK & TAMPA, Fla. - (BUSINESS WIRE) - In celebration of National Girls and Women in Sports Day (NGWSD), Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform Parity. The partnership will enable the company to share their suite of services with the Tampa Bay Sun's athletes, making Parity the official Development Partner of Tampa Bay Sun FC and marking a significant milestone towards empowering women athletes in the USL by enhancing their visibility and driving additional revenue opportunities leading into the team's much-anticipated inaugural season.
As part of the partnership, Parity will host tailored informational sessions with Tampa Bay Sun players, providing insights into the expansive benefits of the platform. Athletes interested in maximizing their potential will have the opportunity to seamlessly onboard onto the Parity network, unlocking a myriad of sponsorship opportunities and gaining access to ongoing professional development training exclusively available through the Parity platform and network. Tampa Bay Sun athletes will also be immersed in Parity's vibrant fan community and network of esteemed brand partners. This collaboration emphasizes the shared values of inclusivity, empowerment, and equity for women athletes.
"In forging this innovative partnership with Tampa Bay Sun FC, we are not just elevating the team and its players but pioneering a transformative model for the future of women's sports across teams and leagues," says Leela Srinivasan, CEO of Parity. "Tampa Bay Sun athletes will benefit from Parity's engaged fan community and network of brand partners that values inclusivity, empowerment and equity for women athletes. Our collaboration sets a powerful example, showcasing how strategic alliances can redefine the women's sports landscape, providing athletes with unprecedented opportunities for visibility, growth, and success."
"Today marks an incredible milestone for the Tampa Bay Sun FC as we announce our partnership with Parity. This collaboration represents our unwavering commitment to the advancement of women's professional soccer and women athletes. With Parity's expertise, we are poised to secure sponsors that will empower our players and generate increased brand awareness for our players' brands and the club," says Christina Unkel, President of Tampa Bay Sun FC. "Together, we will create a path of equity and opportunity, ensuring that our athletes receive the recognition and support they truly deserve."
Tampa Bay Sun FC is poised to make a historic debut in Tampa, Florida, August 2024. The collaboration between Parity and Tampa Bay Sun FC reinforces a shared commitment to fostering a landscape where women athletes can thrive both on and off the field.
Gainbridge Super League Stories from February 7, 2024
- Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players - Tampa Bay Sun FC
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