Steamwheelers Announce Ticket Pricing and Structure Changes
November 6, 2006 - arenafootball2 (af2)
Quad City Steamwheelers News Release
(Davenport, IA) - The Quad City Steamwheelers announced today the restructuring of their ticket prices and packages for the 2007 season. A ticket package for all eight home games will start as low as $64 for adults and $40 for children 14 and under. With the announcement of the ticket prices, the team also unveiled today the formation of a VIP Season Pass, Captain's Club and Kids Club.
"Our goal is to provide great entertainment for the Quad Cities at a price that is competitive with other area entertainment," said Mike Bawden, Managing Partner of the Quad City Steamwheelers. "Through our market research, the community told us we needed to be more family friendly in our ticket pricing. We feel this new structure accomplishes that goal."
The Steamwheelers have built in significant discounts over last year's prices for fans that commit to all eight games and pay in full by certain dates. In addition, all single game ticket prices, with the exception of those prices for seats in the first two rows along the sidelines, have been lowered, while group packages start as low as $6 a ticket for groups of 10 or more.
For a regular reserved seat to all eight home games, the Steamwheelers have set pricing according to the table below:
Seat Location Paid in full by 12/31 Paid in full by 3/15 Single Game*
Dockside (first two rows on sideline)** $320/$40 per game $360/$45 per game $50
Inner Bowl (up to row 10)** $184/$23 per game $200/$25 per game $30
Outer Bowl (rest of lower bowl) $96/$12 per game $120/$15 per game $15 adults/ ½ kids
Upper Deck $64/$8 per game $80/$10 per game $10 adults/ ½ kids
Kids Club*** $40/$5 per game $40/$5 per game $5
* Single Game Tickets will go on sale in March ** Dockside and Inner Bowl ticket purchases come with a VIP Season Pass for each seat.
*** Adults wishing to sit in the Kids Club with their kids will be charged Outer Bowl price.
Single game ticket pricing starts for as little as $5 for children and the majority of the lower bowl seats will only cost $15 for adults when the single game seats go on sale in March.
Group tickets will be sold for groups of 10 or more in the Upper Deck at $6 per seat. There will also be two premium group ticket packages for groups that wish to include a customizable t-shirt and/or a meal deal.
The Steamwheelers are also announcing the creation of a new premium option this season called the VIP Season Pass. This pass is available for $64 per seat for people who purchase a ticket to all eight home games. A similar pass will be available for $10 for a single game. The VIP Season Pass is loaded with benefits worth over $225, including a free membership in the Steamwheelers Fan Club.
"One of the things we wanted to do was provide value to our most committed fans," commented Bawden. "As a staff, we went through all of the benefits season ticket holders had received in the past and
how they took advantage of them. What we found out was that the benefits that had been built into previous season ticket packages were not really being fully used. So we created a VIP program that included the things fans told us they wanted from their team - Convenience, access to players and great souvenirs.
"All that stuff costs money, so we decided to give our fans the option to purchase the VIP Pass as an add-on. That way, those who just want to enjoy the game can do so at the lowest possible price, while those who want the entire Steamwheeler's experience can do so for a little more money."
The Steamwheelers took a similar approach with the existing Gold Helmet Huddle program. The result was the creation of the Captain's Club, a premium season ticket that includes tickets to the game, VIP Passes, free food and drink along with multiple invites to member-only parties outside of the games. The team has also created a Kids' Club that will allow kids (ages 2-14) to watch the game from the lower endzone (sections 107-111) for only $5.00. There will also be events focusing around the Kids' Club throughout the entire season.
"We want the games to be fun and exciting," said Bawden. "But they also need to be affordable for families. By restructuring the way tickets are handled this year, we are providing significant value to our loyal fans while also making it affordable for families to attend. For those who wish to use the game and Steamwheelers activities to socialize we are also catering to them through the creation of the Captain's Club and VIP Season Pass programs. We're making a concerted effort to reach out to all of our fans across the board."
To receive more information about the benefits of the VIP Season Pass, the new premium Captain's Club or the Kids Club visit www.tickets.steamwheelers.com.
For fans interested in purchasing an eight game ticket package, group tickets or learning about any of the exciting new programs that the Steamwheelers have developed visit www.tickets.steamwheelers.com or contact the Steamwheelers at (563) 324-4888. For media inquiries contact Chuck Massarolo (563) 359-8423 ext. 103.
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