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Sporting KC Renews Ticketing Partnership with SeatGeek

January 13, 2021 - Major League Soccer (MLS) - Sporting Kansas City News Release


SeatGeek today announced a multi-year renewal of its partnership with Sporting Kansas City as the club's official ticketing partner. Since announcing the partnership in 2016, SeatGeek and Sporting KC worked together to innovate the matchday experience through forward-thinking strategies like mobile ticketing and custom ticket management. Known as one of the more innovative teams in sports, Sporting KC never shied away from taking bold, progressive steps when it comes to its ticketing experience. The club signed on as SeatGeek's first ever direct ticketing partner back in 2016 and was one of the first teams in the world to sell directly through Snapchat back in 2018.

From the beginning of their partnership, SKC utilized SeatGeek's tools and technology to improve the ticketing experience for its supporters. According to a survey conducted by the team, over 88 percent of fans said SKC's decision to partner with SeatGeek showed that the club was creating "the best experience for their fans."

"SeatGeek has gone above and beyond as our ticketing partner and we look forward to continuing our partnership," said Sporting Kansas City Chief Sales Officer Gregg Allen. "Our fans love using SeatGeek, and we have experienced a new benchmark in collaboration: from working closely with their team on product development to taking part in the Client Advisory Board with other industry leaders around the globe."

This is SeatGeek's first renewal announcement since breaking into the primary ticketing market in 2017. Since signing Sporting Kansas City, SeatGeek announced ticketing partnerships with five additional MLS teams, as well teams across the NFL, NBA, and English Premier League.

"We are so proud of the success we've seen through our partnership with Sporting Kansas City and are thrilled to continue it for years to come" said Danielle du Toit, President of SeatGeek Enterprise. "The past three years have shown what is possible when SeatGeek collaborates with a strong, innovative team and organization. As our first partner, SKC have a special place in our hearts and set the tone for how we approach client relationships and enterprise partnerships. We are looking forward to the future, where we will continue to provide the best matchday experience for the fiercely loyal SKC fanbase."


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