Sarasota Paradise Unveils 2026 Primary Jersey: The Primetime Streak
USL1 Sarasota Paradise

Sarasota Paradise Unveils 2026 Primary Jersey: The Primetime Streak

Published on January 7, 2026 under United Soccer League One (USL1)
Sarasota Paradise News Release


Sarasota Paradise has officially unveiled its 2026 Primary Jersey, The Primetime Streak, a design that honors Sarasota's deep cultural legacy while embracing the city's next chapter as it steps onto the professional soccer stage. Introduced through a cinematic launch produced in collaboration with the Circus Arts Conservatory and Palm Film Production LLC, the jersey reflects a shared identity rooted in performance, ambition, and creative expression, built for a moment when the spotlight is brightest.

For more than a century, Sarasota has been shaped by the influence of the Ringling family and a tradition of world-class arts, culture, and live performance. What began with the arrival of the Ringling Brothers Circus in the early 1900s helped establish Sarasota as the spiritual home of American circus arts, a place where families, performers, and communities gathered around discipline, repetition, and craft. Long before the lights turned on, the work happened quietly, with the understanding that performance at the highest level demands commitment, resilience, and readiness. That same philosophy carries forward into Sarasota Paradise's first professional season.

The launch video was filmed inside the historic Sailor Circus Arena and features student performers from the Sailor Circus Academy, a core program of the Circus Arts Conservatory. The visual narrative follows performers as they climb, reach, and compete to claim the jersey itself, serving as a metaphor for athletic drive, discipline, and creative expression. The jersey is not simply revealed. It is earned.

Following the premiere, the club completed a full photoshoot featuring models wearing the jersey at the arena, blending Sarasota's artistic roots with the growing momentum of professional soccer. The imagery positions the jersey at the intersection of art and athletics, tradition and progress.

The 2026 Primary Jersey was engineered with intention in every detail and built to perform under the demands of the professional game, constructed using Hummel Pro honeycomb fabric, the brand's top-tier performance material. In recognition of the club's first professional season and national arrival, the Gulf Midnight base incorporates alternating pinstripes running the length of the shirt, a modern interpretation of the club's signature Paradise Stripe motif. Repeating chevrons cascade down each shoulder in Sunset, complemented by retro striping that reflects motion, rhythm, and performance. A custom vertically knit crossover collar and cuff introduce a premium silhouette rooted in classic football culture.

At the center of the jersey sits the club crest, applied as a silicone weave badge for added texture, durability, and definition. Inside, custom inner neck tape reinforces the club's identity, while a raised SRQ jock tag grounds the kit firmly in Sarasota. An updated Florida flag mark on the rear neck serves as a subtle expression of home, heritage, and pride.

This is more than a uniform.

It is a reflection of how Sarasota prepares, performs, and presents itself when the moment arrives. The Primetime Streak honors a city built on discipline and creativity, and represents its future as a professional soccer community ready for the stage it has long been preparing for.

The 2026 Primary Jersey, The Primetime Streak, is available now for pre-order at sarasotaparadise.store.

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United Soccer League One Stories from January 7, 2026


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