RoadRunners Team Up With The Lavidge Company
August 22, 2005 - ECHL (ECHL)
Phoenix RoadRunners News Release
PHOENIX, Ariz. - The Phoenix RoadRunners of the ECHL are pleased to announce their newest partnership with The Lavidge Company who will serve as the organization's advertising agency for the upcoming 2005-06 season.
"The Lavidge Company has an exemplary track record of success," said RoadRunners COO Ray Delia. "We look forward to working with them as we start to increase awareness of the RoadRunners throughout Phoenix and beyond."
The Lavidge Company will handle brand development, creative development for all radio, print, and television advertising, and media planning and buying on behalf of the RoadRunners as the team kicks off their inaugural marketing campaign.
"We are thrilled for the opportunity to help shape the RoadRunners brand and get the Valley excited about the return of hockey to downtown Phoenix," said Bill Lavidge, President and CEO of The Lavidge Company.
The Lavidge Company is an independently owned marketing communications firm located in Scottsdale, Ariz. Founded in 1983, The Lavidge Company operates as a full-service advertising and public relations agency serving local, regional and national clients including the Phoenix Suns, Phoenix Mercury, Arizona Diamondbacks, Bashas' Supermarkets, McDonald's and Cachet Homes.
RoadRunners professional hockey returns to downtown Phoenix at 7PM on Saturday, October 22 when the Utah Grizzlies visit America West Arena in the ECHL season opener for both teams. Season tickets for all 36 home games are on sale now and start as low as $252. For more information, call (602) 462-GOAL or visit www.phxroadrunners.com.
• Discuss this story on the ECHL message board...
ECHL Stories from August 22, 2005
- Special Price for Kids Club - Bakersfield Condors
- RoadRunners Team Up With The Lavidge Company - Phoenix RoadRunners
- 'Blades sign affiliation with Panthers - Florida Everblades
- Daubenspeck Signs In Hershey - South Carolina Stingrays
- Tuesday Night Pensacola is turning oink - Pensacola Ice Pilots
- Karl Taylor Named Head Coach and Director of Hockey Operations - Reading Royals
- Grizzlies Coaches to Put on Free Clinic - Utah Grizzlies
- Sea Wolves Give Greenough Green Light - Mississippi Sea Wolves
- Familiar Face To Patrol Wildcatters Blue Line - Texas Wildcatters
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
