WNBA New York Liberty

Resorts World Casino New York City Named Official Partner of New York Liberty

Published on January 25, 2016 under Women's National Basketball Association (WNBA)
New York Liberty News Release


New York, NY - The New York Knicks, New York Rangers and New York Liberty today announced a multi-year marketing partnership with Resorts World Casino New York City. With the new partnership, Resorts World Casino New York City will become the presenting sponsor of Madison Square Garden's legendary Blue Seats, and a "History of the Blue Seats" exhibit will be on display in the Blue Seats section.

"We're thrilled that Resorts World Casino New York City has seen the value of its partnership with the New York Liberty and decided to expand its affiliation to become official partners of the New York Knicks and New York Rangers," said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. "The Knicks, Rangers and Liberty have some of the most loyal fan bases in professional sports and many of our franchises' biggest fans are dedicated to sitting in the renowned Blue Seats, which are now represented by a terrific partner."

"Resorts World Casino and fans of the Rangers, Knicks and Liberty care about one thing above all else, and that's winning, making this the perfect team," said Brad Egnor, Vice President of Marketing at Resorts World. "Partnering with the iconic teams provides us with the unique opportunity to introduce our exciting gaming and entertainment options to New York's legendary sports fan bases and we look forward to being part of The World's Most Famous Arena."

As part of its marketing partnership, Resorts World Casino New York City will enjoy significant brand exposure at The Garden during all Knicks, Rangers and Liberty games. This includes in-arena identification signage at the Blue Seats, in-arena LED signage, features on Madison Square Garden's state-of-the-art center-hung multimedia display known as Gardenvision, digital and social media sweepstakes, alumni appearances, designation as the Presenting Partner of New York Liberty Pride Month and branding on the Liberty Mega T-shirt machine.

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