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(Re)boot: New Brand Partnering with Professional Fútbol Clubs Sets out to Tackle Waste Crisis by Keeping Worn Sports Gear in Play

March 24, 2023 - Major League Soccer (MLS)
Inter Miami CF News Release


Today, (re)boot enters the fútbol ecosystem to tackle the waste crisis by up-cycling and recycling worn sports equipment from professional fútbol clubs. The brand, founded by Gabriella Mas, was launched with a mission to eliminate waste in the fútbol industry and keep equipment in play for longer. (re)boot collects and sorts materials from fútbol clubs, and transforms them into street style statement pieces, stadium seating and more.

"(re)boot is designed to change the game," said Founder, Gabriella Mas. "Our goal is to use fútbol as a driving force to address the mounting global waste crisis. Athletes and their clubs carry some of the most influential voices in the world; our aim is to leverage the fandom and passion they inspire to build an action plan for a sustainable, and exciting future within the fútbol industry. We're extending an open invitation to (re)boot, and to join us in our mission to change the game."

Today (re)boot also announced the brand's first club partnership is with Inter Miami and the first (re)boot collection will be unveiled in stadium on Saturday, March 25 at the Inter Miami CF match against the Chicago Fire at DRV PNK Stadium. The player mascots for Inter Miami will dawn the inaugural streetwear collection as they walk Inter Miami's starting XI onto the pitch. Fans interested in purchasing tickets to the match can visit www.InterMiamiCF.com/Tickets.

To launch the first collection, Mas also teamed up with streetwear designer, Justin Mensinger. A master of upcycled, sustainable fashion, Mensinger won HBO Max's The Hype, a streetwear competition for his cutting-edge designs.

Stay tuned to Inter Miami CF social media channels and @reboot.futbol on Instagram for a sneak peek of the inaugural collection in advance of Saturday's in-stadium reveal.


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