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MLS New York Red Bulls

Panasonic Named Official HDTV Supplier Of Red Bull Arena

September 1, 2009 - Major League Soccer (MLS)
New York Red Bulls News Release


SECAUCUS, N.J., (September 1, 2009) -- When the New York Red Bulls of Major League Soccer make their first run on goal in the new Red Bull Arena in March 2010, they will count on Panasonic to help enhance the fan experience with the latest multi-media and electronics system solutions. The technology partnership agreement calls for Panasonic to provide the Red Bulls with large screen displays, digital signage and a range of additional electronic equipment for use in the new Red Bull Arena, and designates Panasonic "Official HD TV Supplier" of Red Bull Arena. "This partnership with the New York Red Bulls further demonstrates Panasonic's unique ability to integrate the diverse range of products we offer into a comprehensive system solution," said Joseph Taylor, Executive Vice President and Chief Operating Officer of Panasonic Corporation of North America. "The combination of products provided by Panasonic to the Red Bull Arena will enhance the fan experience with cutting-edge digital signage, display and A/V technologies as well as those systems deployed behind the scenes to help streamline operations and maximize efficiency. It's a total system solutions approach that defines 'the Panasonic experience'."

"Panasonic has a system solutions model that addresses all of our technology needs, and fulfills our commitment to the fans who are truly the foundation of our business," said Erik Stover, Red Bulls New York Managing Director. "Our technology objective is to deliver the best fan experience possible when they visit Red Bull Arena."

The announcement is another step in a growing relationship between Panasonic and Major League Soccer (MLS). In February 2009, MLS announced a three-year partnership extension with Panasonic, renewing the company's status as the Official Consumer Electronics partner of Major League Soccer.

Panasonic is at the forefront of technology innovation related to sports and entertainment venues, incorporating cutting-edge products in ways that make them integral to everyday life. The Panasonic experience is a part of the lives of millions of people around the world through recent high-profile technology installations at the Beijing Olympic Games, Planet Hollywood Resort & Casino in Las Vegas, New York City's Times Square, Princess Cruises and Major League Soccer, including the recently announced technology partnerships with the MLS Philadelphia Union project, as well as with AEG's entertainment and sports complexes around the world - including the award winning L.A. LIVE which encompasses STAPLES Center and Nokia Theatre in Los Angeles, CA.

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Major League Soccer Stories from September 1, 2009


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