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USL North Carolina FC

North Carolina Football Club Partners with Playfly Sports

May 7, 2024 - United Soccer League Championship (USL)
North Carolina FC News Release


CARY, N.C. - The North Carolina Football Club has partnered with Playfly Sports, a full-service, integrated sports marketing and media agency. The one-year partnership, which began this March, empowers Playfly Sports to represent the North Carolina Courage and North Carolina FC in outreach and engagement with potential corporate partners.

Playfly Sports will serve as an extension of -- and collaborator with -- the club's in-house corporate partnership sales team to provide end-to-end support. Playfly Sports will provide valuation and identification of assets, partner prospecting and outreach, contract negotiation, and finalization.

Playfly Sports will sell major Courage and NCFC partnership packages, including kit assets, venue naming rights, in-stadium branding opportunities, and more, to blue-chip prospects throughout its vast network.

"Our brand's significance, alongside the rise of soccer in America, has reached unprecedented heights, reflecting our sport's remarkable momentum. Seizing upon this trend is paramount for the expansion of our organization. Teaming up with Playfly Sports, an agency renowned for its expertise and extensive connections, marks a pivotal step toward our aspirations. By teaming up Playfly with our great sales team, we are poised to elevate our efforts and attract the resources needed to provide a world-class experience for our players, technical staff, and supporters," stated Ralph Vuono, COO of the club.

"Playfly Premier is honored to work alongside the team at North Carolina FC and North Carolina Courage in support of Steve Malik's vision to positively impact the North Carolina community through the sport of soccer," said Ryan Smith, Senior Vice President of Playfly Premier. "The NWSL and USL have proven themselves to be among the most innovative and fan friendly leagues in U.S. sports, and we look forward to helping create meaningful partnerships with local, regional and national brands who recognize soccer's undeniable power to engage consumers of all ages, races and genders. There is no question the future of soccer in North Carolina is extremely bright."

Playfly Sports have a proven track record in crafting and executing sales packages for venue naming rights, ticketing, hospitality, events, and brand consulting. They have partnered with other North Carolina entities including the Carolina Hurricanes, Charlotte Hornets, Duke's Mayo Bowl, and the Atlantic Coast Conference. On a national scale, Playfly Sports works with various professional sports teams and leagues, Power 5 schools, and college conferences across the country.

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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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