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MLS New York Red Bulls

New York Red Bulls and Horizon Blue Cross Blue Shield of New Jersey Announce Community Partnership Extension

December 9, 2021 - Major League Soccer (MLS)
New York Red Bulls News Release


Harrison, NJ - The New York Red Bulls have announced a multi-year community partnership extension with Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) that will continue their exclusive designation as the club's Official Health Solutions Partner. The partnership was originally formed in 2014.

Key partnership elements include a gate entitlement ("Horizon BCBSNJ Gate") at Red Bull Arena with a large, built out activation space to engage members and a new augmented reality photo booth, "Hero Mirror", for fans to enjoy pictures with their favorite Red Bulls players. Within the community, Horizon BCBSNJ has served as a presenting partner for Red Bulls' Summer Youth Camps, has provided community support and employee participation for the annual "11 Days of Service" initiative, and as a presenting partner for Hispanic Heritage Night at Red Bull Arena.

"Horizon and the Red Bulls are two New Jersey-focused organizations working as partners to make the communities we serve stronger and the people of our state healthier," said Christopher M. Lepre, Executive Vice President for Commercial Business with Horizon BCBSNJ. "Whether through its health education efforts at the arena or sponsoring summer youth camps that give kids everywhere the experience of world class soccer instruction, Horizon is proud to formally continue this focus on health and wellness with the Red Bulls."

"Over the last seven years, our club's partnership with Horizon has grown and evolved, due in large part to our mutual commitment to better our communities," said Marc de Grandpre, General Manager, New York Red Bulls. "The values of our organizations have always closely aligned, making our longtime partnership a success on many levels."

Along with Horizon BCBSNJ and the Newark Arts Council, the Red Bulls sourced a local artist from New Jersey named Elijah Minton to paint an exclusive mural at the Horizon BCBSNJ Gate at Red Bull Arena. The mural represents our ongoing pledge to the community; love for our fans; and the strength of our passion for the game of soccer.

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