Liberty Announce Marketing Partnership with Majesco Entertainment
Published on August 16, 2012 under Women's National Basketball Association (WNBA)
New York Liberty News Release
NEW YORK, NY - August 16, 2012 - The New York Liberty today announced a new marketing partnership with Majesco Entertainment's NBA Baller Beats, an interactive high-energy basketball video game on Kinect(tm) for Xbox 360(r). NBA Baller Beats, is the first ever full body motion-based NBA video game that uses a real ball to help basketball fans master a series of ball-handling skills set to an eclectic soundtrack of hip-hop, rock, and old school favorites.
As part of the partnership the Liberty is inviting fans to experience NBA Baller Beats at an Interactive Fan Zone at Prudential Center. NBA Baller Beats is being released to the public on Sept. 11, but will be made available for Liberty fans at home games through Sept. 9. Majesco will also have a presence with NBA Baller Beats at New York Knicks and Liberty summer camps and events where the Knicks Groove Truck is scheduled to appear throughout the summer. In addition, select Liberty Fit community events will showcase NBA Baller Beats.
"We are thrilled to be working with Majesco to amplify the launch of their new game, NBA Baller Beats," said Kristin Bernert, vice president of marketing and operations, New York Liberty. "As a New Jersey based company, they are the perfect partner to engage in our grassroots basketball and health and wellness platforms. Fans of all ages will love playing this game, and will get a nice workout while they're at it!"
As the official partner of the Liberty Fit Initiative, Majesco Entertainment will work with the team to promote health, wellness and an active lifestyle through a number of activities planned for children throughout the 2012 WNBA season. The Interactive Fan Zones are the first of a series of these community based events.
"Working in Edison, NJ, we've been long-time fans of the New York Liberty," says Jesse Sutton, CEO of Majesco Entertainment. "It's a real pleasure to team up with the talented players of the Liberty. NBA Baller Beats and the Liberty share the goal of bringing basketball to players of all ages and backgrounds, whether it's on the court or in your rec room."
Single game tickets for Liberty home games at Prudential Center in Newark, NJ can be purchased by calling 212-465-6766 or by visiting NYLiberty.com. The Liberty are calling Prudential Center home for their 2012 season, the second of three seasons while Madison Square Garden continues its historic, top-to-bottom Transformation. Prudential Center is conveniently located 15 minutes away from The Garden by train.
For more information about NBA Baller Beats, please visit www.NBABallerBeats.com. For the latest news and alerts follow the brand on Twitter @NBABallerBeats and 'Like' it on Facebook.
Women's National Basketball Association Stories from August 16, 2012
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- WNBA Spot Features U.S. Women's Basketball Olympic Gold Medalists - WNBA
- Liberty Announce Marketing Partnership with Majesco Entertainment - New York Liberty
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