MLS Los Angeles FC

LAFC Announces New Partnership with 1800 Tequila

Published on May 18, 2021 under Major League Soccer (MLS)
Los Angeles FC News Release


The Los Angeles Football Club (LAFC) today announced a new partnership with 1800® Tequila, the world's most awarded tequila brand and number one premium tequila in the U.S. 1800 will be designated as the Official Tequila of the Club, marking the brand's first Major League Soccer partnership.

1800 Tequila joins LAFC's dynamic and diverse community, bringing the best taste in tequila and in life to LAFC games and at-home celebrations. Throughout the season, 1800 Tequila will grant LAFC fans first-class access to exciting experiences and sweepstakes opportunities, such as player meet-and-greets, an owner and coach Q&A, private stadium tours and autographed memorabilia. 1800 Tequila will also have exclusive marketing rights in the tequila category at LAFC home games, including the right to advertise in Banc of California Stadium's "Sunset Deck". The world's most awarded tequila family has created an 1800 Reposado premium cocktail called "Black and Gold Margarita" inspired by the LAFC Club colors which fans may be able to enjoy at upcoming games. Additional integrations include "Fan Fest" activations and LED signage inside and around Banc of California Stadium.

"Not only is 1800 Tequila a leader in its category, but the brand shares our values of authenticity and community focus, so aligning with them makes perfect sense," says LAFC Co-President and CBO Larry Freedman. "We couldn't be more excited to see what we can achieve together across the next few seasons."

LAFC, which played its first season as an expansion team in the city of Los Angeles in 2018, has become one of the most successful clubs in Major League Soccer. Proximo Spirits is proud to additionally announce Bushmills Irish Whiskey, from the world's oldest licensed whiskey distillery, has been named the Official Whiskey of the team, and California's own Hangar 1 Vodka has been designated as the Official Vodka partner.

"After seeing tremendous growth in the popularity of the sport with our tequila-loving consumers, we are honored to team up with a world-class Club that represents the diversity of the City of Los Angeles," says Mike Keyes, President and CEO of Proximo Spirits. "As 1800 Tequila's first official soccer partnership, we are proud to raise a glass to Los Angeles Football Club and we look forward to continuing our long-term investment in the Southern California region as the Official Tequila of LAFC."

1800 Tequila joins Delta Air Lines, Estrella TV, Heineken, Toyota, YouTube TV, Kaiser Permanente, Target, Postmates, FLEX Power Tools, Nectar and Pepsi as LAFC's Golden Boot Club Partners. The Golden Boot Club provides exclusive access, visibility and experiences for LAFC's elite level of partnership.

1800 Tequila is available at retailers in Southern California and nationwide. For more information, visit 1800tequila.com.

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