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Inter Miami CF Announces Multi-Year Partnership with Ketel One Family Made Vodka

December 5, 2023 - Major League Soccer (MLS) - Inter Miami CF News Release


MIAMI - Inter Miami CF is thrilled to announce today an exciting multi-year partnership with Ketel One Family Made Vodka, solidifying the brand as the Official Vodka of Inter Miami CF.

Ketel One Family Made Vodka is a brand rooted in cocktail culture that strives to set the bar remarkably. Initially developed by Carolus Nolet Sr., who drew on over three centuries of family heritage and distilling expertise, Ketel One was created to elevate the vodka category and craft more delicious vodka cocktails. The brand has since become the gold standard behind the world's best bars, and is consistently recognized as a top choice for bartenders globally. Ketel One's dedication to producing the finest vodka aligns perfectly with Inter Miami CF's pursuit of excellence on and off the pitch.

As part of this groundbreaking partnership, fútbol fans 21+ and spirits connoisseurs alike can look forward to a delightful addition at DRV PNK Stadium: The Ketel One Bar. Located on the first floor of the NW Club Bar, The Ketel One Bar is a haven for those seeking premium cocktails on matchday. The innovative bar, serving specialty Ketel One Espresso Martinis and a selection of other premium Ketel One Vodka cocktails, is set to elevate the matchday experience by creating unforgettable moments alongside electrifying fútbol action at Inter Miami's World-class venue.

"We are delighted to welcome Ketel One Family Made Vodka as the Official Vodka of Inter Miami CF," said Inter Miami CF Chief Business Officer, Xavier Asensi. "Our commitment has always been to deliver a premium matchday experience to our fans and adding Ketel One Vodka as part of our lineup, is another step forward."

Ketel One Vodka is a joint venture between Diageo and the Nolet family, whose family-owned business has been passed down for 11 generations dating all the way back to 1691. The Nolet family ensures that only the highest quality ingredients go into Ketel One products for customers to enjoy around the world.

Carl Nolet Jr, Member of the 11th Generation of the Nolet family had this to say about their new Inter Miami partnership: "I am so proud to have the opportunity to support inter Miami and their efforts in elevating the fan experience here at DRV PNK Stadium. I look forward to enjoying a Ketel One Vodka cocktail alongside my fellow Heron fans as we come together as one and root for Inter Miami's success."

Julie Yufe, Senior Vice President of Vodka & Rum at Diageo added: "Miami's vibrancy and passion for fútbol are truly infectious, and we're thrilled to be a part of this dynamic city's energy. As the Official Vodka of Inter Miami CF, we're eager to bring the taste of Ketel One and unforgettable moments to the fans who make Miami the electric and spirited place it is. We can't wait to toast to the victories and celebrations that will unfold in this beautiful city."

The collaboration between Inter Miami CF and Ketel One Family Made Vodka signifies a union of passion, quality, and dedication, promising one-of-a-kind moments for both fútbol and vodka aficionados. Additionally, as part of the multi-year partnership, Ketel One signage will be prominent throughout DRV PNK Stadium. The spirits brand will also provide special promotional opportunities in-market as well as host fan engagement activations and sampling opportunities at select Inter Miami CF's Fan Zone during home matches.

Fans and followers of both Inter Miami CF and Ketel One Vodka are encouraged to stay tuned for exciting initiatives and activations that will roll out in the coming months.


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