Hummer Becomes Official Vehicle of Orlando Predators
February 10, 2004 - Arena Football League (1987-2008) (AFL I)
Orlando Predators News Release
Orlando, Fla. (Feb. 10) -- The Orlando Predators of the Arena Football League have inked HUMMER, a division of General Motors, with HUMMER of Orlando, as a major corporate sponsor for the 2004 season.
The one-year agreement, which grants a right of first refusal to renew, makes HUMMER the official motor vehicle of the Orlando Predators. Under terms of the agreement, HUMMER receives exclusivity in the motor vehicle category.
The agreement includes print, jumbotron, in-arena signage, on-field turf square, internet, and broadcast advertising for the sponsor. In addition, HUMMER and HUMMER of Orlando, will receive a sponsorship party, season tickets, and in-arena and out-of-arena promotions at each Predators home game.
"Obviously we are thrilled to welcome HUMMER and HUMMER of Orlando, to our family of official sponsors," Orlando Predators President Brett Bouchy said. "This marketing agreement will give year-round exposure of HUMMER's brand and product lines to all Orlando Predators fans."
"HUMMER and HUMMER of Orlando will enhance this partnership by hosting a series of HUMMER Happenings, events for HUMMER owners and enthusiasts to socialize and enjoy exciting, action-packed activities," stated Brad Adams, assistant regional marketing manager for HUMMER. "This relationship provides a new twist on the HUMMER experience."
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