NWSL NJ/NY Gotham FC

Gotham FC Announces CarMax as Jersey-Front and Marquee Partner

Published on February 27, 2024 under National Women's Soccer League (NWSL)
NJ/NY Gotham FC News Release


HARRISON, NJ / RICHMOND, VA - In a move that further strengthens the ascension of women's sports, reigning National Women's Soccer League (NWSL) champion NJ/NY Gotham FC and CarMax today announced that the club's official automotive retailer has become the Marquee Partner. The new multi-year agreement cements an increased commitment to the club while also increasing brand visibility for CarMax through prominent logo placement on the front of Gotham FC jerseys.

"CarMax is proud to build on our partnership with Gotham FC through initiatives that reflect our shared values to elevate, support, and increase the exposure of these incredible athletes in women's sports both on and off the field. We look forward to continuing to demonstrate our commitment to women's sports, Gotham FC, and the National Women's Soccer League through this elevated partnership," said Sarah Lane, CarMax's Chief Marketing Officer.

Continuing elements of the long-standing relationship include CarMax as the presenting partner of the Gotham FC Regular Season, presenting partner of the Gotham FC Player of the Match, and a custom content series that takes fans behind-the-scenes. CarMax and Gotham FC will continue to provide surprise-and-delight moments, with certain on-the-spot seat upgrades and unique in-game fan experiences for ticketholders, as well as partnering on local community initiatives.

Last year, CarMax and Gotham FC launched a first-of-its-kind collaboration with the New York Liberty - a CarMax partner in the WNBA - with the "Pass Her The Torch" merchandise that amplified the spirit of women's empowerment and women supporting each other. Gotham FC, CarMax, and the New York Liberty also hosted a "Pass Her The Torch" basketball and soccer clinic for the local community this February.

"With CarMax, our Marquee Partner is already deeply invested in women's sports," said Nan Vogel, Gotham FC Senior Vice President, Partnerships, In-Game Experience, and Community. "The increased investment will help Gotham FC further engage the community in meaningful ways and provide greater access to the sport and to our matches."

On Tuesday, Feb. 27, all NWSL clubs will officially reveal their primary and secondary kits for the 2024 season. Gotham FC players will be among the first to don their new away threads on the same day in semifinal action of The Women's Cup in Cali, Colombia.

The Gotham FC primary kits will make their on-field debut on Friday, March 15, when Gotham FC returns to Red Bull Arena in Harrison, NJ to host San Diego Wave FC in the reimagined and highly anticipated, single-game UKG Challenge Cup. The priority pre order begins at 10 a.m. ET on Tuesday, Feb. 27 to be the first in line to purchase HERE. Fans can purchase tickets to the UKG Challenge Cup via Ticketmaster.com.

Check out the NJ/NY Gotham FC Statistics

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