NWL1 Eugene Emeralds

Eugene Emeralds Unveil On-Field Brand for "Copa de la Diversion"

Published on March 20, 2018 under Northwest League (NWL1)
Eugene Emeralds News Release


EUGENE, OR "" Minor League Baseball(tm) (MiLB(tm)) today revealed the on-field identities of the 33 teams participating in its new "Copa de la Diversion(tm)" ("Fun Cup(tm)") season-long event. "Copa de la Diversion" serves as a key component of MiLB's "Es Divertido Ser Un Fan®" ("It's Fun to be a Fan®") Latino fan engagement initiative.

To distinctively launch this new initiative and visually celebrate the diversity that defines MiLB communities nationwide, MiLB and each of the participating teams created culturally-related on-field personas that honor their respective Latino communities that are building, shaping and leading MiLB markets today. All "Copa" teams will adopt these new personas via on-field jerseys and caps during designated "Copa de la Diversion" games during the 2018 season. MiLB also introduced a new, "Copa"-specific website "" MiLB.com/copa "" featuring each participating team's unique identity and the story behind its selected on-field persona, and links for fans to purchase and preorder any of the on-field caps, branded apparel and tickets to the "Copa" ballpark events.

For 6 home games at PK Park, the Emeralds will transform into Los Monarcas de Eugene, complete with new uniforms, food, and music, creating a new, exciting atmosphere at the stadium. All Tuesday home games (June 19th, July 3rd, July 17th, July 24th, August 14th) will be Monarcas nights at PK Park, as well as the first Saturday, June 16th, of the season. All-new merchandise will also be available to fans with the new Monarcas emblem. The Eugene Emeralds worked closely with an advisory panel composed of leaders in the local Latino community to discuss this new "Copa" identity. The focus of the new brand revolves around the multi-national ethnicities that make up our Latino community. The Monarch butterfly performs one of the most spectacular journeys and has become a subtle and beautiful symbol for the migrant community. "The Eugene-Springfield community carry deep roots in Latino culture, and we cannot wait to honor that history and tradition this season," said Allan Benavides, General Manager of the club. "This is a complete transformation of the Emeralds with the goal of welcoming even more people into the Emeralds, and now the Monarcas, family. We encourage all members of the local community to join us for these select games and make community history in Eugene."

Teams unveiling Latino identities as part of the "Copa de la Diversion" competition are listed below.

Minor League Baseball Team Spanish-Language Name Translation

Albuquerque Isotopes Mariachis de Nuevo México New Mexico Mariachis

Bowie Baysox Cangrejos Fantasmas de Chesapeake Ghost Crabs

Brooklyn Cyclones Brooklyn Jefes Bosses

Charlotte Knights Charlotte Caballeros Knights

Corpus Christi Hooks Corpus Christi Raspas Snow Cones

Daytona Tortugas Tortugas de Daytona Turtles

Durham Bulls Toros de Durham Bulls

El Paso Chihuahuas El Paso Chihuahuas -

Eugene Emeralds Monarcas de Eugene Monarchs (Butterflies)

Everett Aquasox Everett Conquistadores Conquerors

Greenville Drive Greenville Energ?-a Drive

Hartford Yard Goats Chivos de Hartford Goats

Hillsboro Hops Hillsboro Lúpulos Hops

Inland Empire 66ers San Bernardino Cucuys Boogeymen

Kane County Cougars Kane County Cougars -

Kannapolis Intimidators Rápidos de Kannapolis Fast

Lake Elsinore Storm Lake Elsinore Storm -

Las Vegas 51s Las Vegas Reyes de Plata Silver Kings

Lehigh Valley IronPigs Lehigh Valley Tocino Bacon

Memphis Redbirds Memphis Música Music

Oklahoma City Dodgers Oklahoma City Cielo Azul Blue Skies

Omaha Storm Chasers Omaha Cazadores de Tormentas Storm Chasers

Pawtucket Red Sox Pawtucket Osos Polares Polar Bears

Rancho Cucamonga Quakes Rancho Cucamonga Temblores Quakes

Round Rock Express Round Rock Chupacabras -

Sacramento River Cats Sacramento Dorados Golden

Salt Lake Bees Abejas de Salt Lake Bees

San Antonio Missions San Antonio Flying Chanclas Flying Sandals

San Jose Giants San Jose Gigantes Giants

Stockton Ports Stockton Caballos Horses

Tulsa Drillers Petroleros de Tulsa Oilmen

Visalia Rawhide Visalia Toros Rawhide

Winston-Salem Dash Winston-Salem Rayados Striped Ones

"Sports teams symbolize their respective community's uniqueness, often adopting nicknames and logos depicting these special traits," said Kurt Hunzeker, MiLB's Vice-President of Marketing Strategy and Research. "MiLB and the participating teams embraced this creative approach when developing the "?Copa de la Diversion' brand identities and the final designs reflect unique characteristics of each team's fan base while staying true to MiLB's one-of-akind brand of fan-centric fun."

The 165-game "Copa de la Diversion" event series begins April 8, in Round Rock, Texas and concludes on Sept. 2, in Rancho Cucamonga, California.

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