Dallas Wings Partner with the Ivy Awino Agency
May 31, 2023 - Women's National Basketball Association (WNBA)
Dallas Wings News Release
Arlington, TX - The Dallas Wings are delighted to announce their partnership with the Ivy Awino Agency, marking a significant step in their expansion plans within the Metroplex. The Ivy Awino Agency will play a pivotal role in identifying strategic relationships and collaborations, bolstering the Wings' connection with the vibrant DFW community.
Ivy Awino, the visionary behind the agency, expressed her gratitude for the opportunity, stating, "Having embarked on my professional sports entertainment journey with the Dallas Wings in 2016, I am immensely grateful to Greg, Amber, and the entire Dallas Wings family for trusting in our vision and bringing me back in this new capacity to finish what we once hope to start. We really believe that this season will generate a sweeping movement of new Wings fans as we work intentionally to meet and reach them right where they are."
The Ivy Awino Agency specializes in fostering culturally relevant partnerships and harnessing the power of culture to propel brands to new heights. By leveraging lifestyle, music, fashion, sports, and influencer branding, the agency excels in contemporizing brands, ensuring they resonate with their target audience.
Amber Cox, the Chief Operating Officer of the Wings, expressed her enthusiasm, saying, "Ivy has been an integral part of the Dallas Wings family since its inception. We are elated to welcome her back to our organization in this formal capacity. Ivy possesses an unparalleled instinct for identifying people and brands that should align for the benefit of all parties involved, ultimately making a positive impact on our community."
Ivy Awino's illustrious career includes her role as the former Music and Sound Director for the Dallas Mavericks from 2016-2022, where she captivated fans by curating an electrifying environment during home games and community events. She is 5-time NBA All-Star entertainer, an Emmy winner, and member of the Forbes Under 30 Class of 2020. Additionally, her dynamic presence can also be heard on KBFB 97.9 The Beat.
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