Chivas USA Takes the Bus to Promote the Importance of Reading

March 2, 2011 - Major League Soccer (MLS)
Club Deportivo Chivas USA News Release


CARSON, Calif. (Wednesday, March 2, 2011) - Chivas USA announced a "Read and Score" Bus Tour taking place this Friday, featuring Chivas USA players, the ChivaFighter, and ChivaGirls riding a school bus and making three stops at local elementary schools. Each bus stop will feature different activities for participating students, teachers, families, and members of the community. The bus tour takes place on Read Across America Day, an annual celebration of reading held on Dr. Seuss's birthday that promotes the importance of reading.

The event is the official kickoff of the club's "Read and Score" program for the 2011 season. Launched in 2010, the initiative supports existing reading programs at elementary schools and rewards top student readers with a ticket to a Chivas USA home game, a hat, and the opportunity to participate in game day experiences. To ensure the initiative has a real impact on student reading, Chivas USA works closely with teachers and school administrators to develop individualized reading programs at a small number of schools.

When: Friday, March 4, 2011

Where: 8:00 a.m. - 8:45 a.m.

Dominguez Elementary School

21250 South Santa Fe Avenue

Carson, CA 90810

VISUAL: ChivaGirls and other team representatives will honor the school's top readers in "Read and Score" program, and will read to children outside the school bus

1:45 p.m. - 2:30 p.m.

Torrance Elementary School

2125 Lincoln Avenue

Torrance, CA 90501

VISUAL: A brief assembly to introduce Chivas USA players and ChivaGirls, who will then read to children outside the school bus

3:00 p.m. - 3:45 p.m.

99th Street Elementary School

9900 S. Wadsworth Avenue

Los Angeles, CA 90002

VISUAL: Bus will arrive at the school's playground, where players will speak on importance of reading before going to the library to read to students

Who: Read and Score Bus Tour participants include Chivas USA players Dan Kennedy, Zarek Valentin, Ben Zemanski and Blair Gavin, the ChivaFighter, and ChivaGirls.



Major League Soccer Stories from March 2, 2011


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