IL1 Lehigh Valley IronPigs

Chevrolet Presents Friday Night Fireworks

March 11, 2008 - International League (IL1)
Lehigh Valley IronPigs News Release


(Allentown, Pa.) - The Lehigh Valley IronPigs officially unveiled Friday Night Fireworks presented by Chevrolet, which provide for a post-game fireworks spectacular following each Friday home game at Coca-Cola Park in 2008. The first of the ten displays is set for April 11, which will culminate Opening Day festivities at the team's inaugural contest against the reigning International League Champion Richmond Braves.

"Fireworks are consistently a top promotion for minor league teams throughout the country, so we are pleased that Chevrolet has enabled us to treat the Lehigh Valley to Friday Night Fireworks," said IronPigs General Manager Kurt Landes. "Similarly to baseball and fireworks, Chevrolet is deeply embedded into the fabric of American culture - making them the perfect partner for this sponsorship."

According to a study by Plan B. Branding, a group that researches promotion activities in sports, post-game fireworks have provided minor league baseball teams the highest average attendance increase over any other promotion the past two seasons.

Company officials of the IronPigs and Chevrolet also revealed an official logo commemorating the promotion and the relationship.

"We are excited to tap into spirit of the IronPigs' fans and expose them to a full line of Chevrolet vehicles that represent their enthusiasm for sports, active lifestyles and genuine reliability," said, John Konkel Chevrolet's Regional Divisional Marketing Manager in the North East Region.

Chevrolet is one of America's best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $83,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. More information on Chevrolet can be found at www.chevrolet.com.

In addition to Opening Day, additional dates for Friday Night Fireworks presented by Chevrolet are scheduled for April 18 (vs. Toledo); May 9 (vs. Columbus); May 16 (vs. Norfolk); May 23 (vs. Charlotte); June 13 (vs. Buffalo); June 27 (vs. Syracuse); July 18 (vs. Scranton/Wilkes-Barre); August 8 (vs. Buffalo); and August 29 (vs. Syracuse). All game times are scheduled for 7:05 p.m.

Single-game tickets for dates within Friday Night Fireworks presented by Chevrolet are on sale now. Ticket purchases for all home games can be made at the Coca-Cola Park Ticket Office, online at www.ironpigsbaseball.com or over the phone by calling (610) 841-PIGS.

Check out the Lehigh Valley IronPigs Statistics



International League Stories from March 11, 2008


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

OurSports Central