Celebrity Cruises Scores a Touchdown as Official Cruise Line of the Argonauts
Published on August 6, 2013 under Canadian Football League (CFL)
Toronto Argonauts News Release
Toronto - Celebrity Cruises and the Toronto Argonauts Football Club are excited to announce a comprehensive marketing agreement highlighting the brands' shared commitment to premium experiences and entertainment. Through the partnership, Miami-based Celebrity Cruises will be recognized as the "Official Cruise Line of the Toronto Argonauts."
Commented Toronto Argonauts Senior Vice President, Business Operations David Bedford, "We are pleased to welcome Celebrity Cruises to the Toronto Argonauts family as our official cruise line partner. Securing top-tier clients with international appeal demonstrates the strength of the Argonauts brand in Toronto and throughout North America. This comprehensive program will benefit not only our team and Celebrity Cruises, but also our fans who will have access to great contests and prizes, as well as a one-of-a-kind experience that will get them closer to our players and head coach on a 7-day Caribbean cruise."
"This is the first time Celebrity Cruises in Canada has partnered with a professional sports team, and the Argonauts are the perfect fit," said Director of Sales for Celebrity Cruises Canada Ken Brooks. "From customer demographics to joint marketing opportunities, we expect both brands to capitalize fully on each other's strengths."
One of the most exciting parts of this new relationship is the 2014 Toronto Argonauts Fan Cruise, allowing fans to meet and vacation with current Argonauts players, the head coach, and members of the Argos Cheerleaders. The fan cruise will take place aboard the newest addition to the Celebrity fleet, Celebrity Reflection, leaving from Fort Lauderdale, Florida on February 1, 2014, on a seven-night Eastern Caribbean itinerary. On board, guests will enjoy activities with the hosts, including autograph signings, pool volleyball games, cocktail parties, and football time with the players on The Lawn Club - a half-acre of real, growing grass on the top deck.
"We are extremely excited to be partnering with the 100th Grey Cup Champions, the Toronto Argonauts," said Regional Sales Manager of Celebrity Cruises Canada Brenda Lynne Yeomans. "We look forward to bringing our modern luxury cruise line to life with Argos Fans, Torontonians and football fans across the country. Inviting everyone to experience our beautiful ships, sailing to amazing destinations around the world, whether to Bermuda from Cape Liberty, NJ ; the Caribbean out of Ft. Lauderdale or Miami , or to exotic destinations in Europe, Australia, or Asia. Or, better yet, join us for the ARGOS FANS Cruise on February 1, 2014 onboard Celebrity Reflection."
Fans can book the cruise by calling 416-929-1980, or toll free: 1-877-510-2751. For more information, cut and paste this link into your browser: https://www.cwtvacations.ca/argofancruise .
The partnership between Celebrity Cruises and the Toronto Argonauts also includes the following experiences at Rogers Centre on Argos game days:
- During home games, Celebrity Cruises will have a presence at the stadium with fan giveaways and a chance to win a vacation for two on the 2014 Toronto Argonauts Fan Cruise.
- Every time the Argos score a touchdown at Rogers Centre this season, one lucky fan will win $200 off any 7-night or longer Celebrity cruise.
- Celebrity Cruises will host exclusive corporate events during Argonauts home games, including a Toronto Argonauts Fan Cruise Night with special appearances by the hosts, and information on the Fan Cruise. Upcoming events will be posted on argonauts.ca
- Celebrity Cruises will be the presenting partner of the November 1st game vs. Montreal, which is also the Argonauts' Fan Appreciation Game. From pre-game promotional media assets to the coin toss and halftime show, Celebrity Cruises will be featured throughout the evening.
- Celebrity Cruises will be featured at all nine regular season home games in the stadium on LED field signage, bench banners, 500 level banners, ribbon board, ad board, Double Blue Post newsletter, Argos TV, online Leaderboard and Big Box Ads, Toronto Sun ads, radio ads, and the interactive Celebrity Xperience booth.
Canadian Football League Stories from August 6, 2013
- Ti-Cats Appoint Glenn Gibson as President and COO - Hamilton Tiger-Cats
- Stamps take on Roughriders in Wild West Showdown - Calgary Stampeders
- Celebrity Cruises Scores a Touchdown as Official Cruise Line of the Argonauts - Toronto Argonauts
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