MLS Atlanta United FC

Atlanta United Partners with SweetWater Brewing Company

Published on February 20, 2024 under Major League Soccer (MLS)
Atlanta United FC News Release


ATLANTA - Atlanta United today announced a multi-year partnership with SweetWater Brewing Company, making the Atlanta-based brewery an Official Craft Beer Partner of Atlanta United.

"We're thrilled to partner with a proud Atlanta company like SweetWater," said Garth Lagerwey, President and CEO of Atlanta United. "Atlanta is one of the premier soccer cities in North America, and this partnership is an example of how the city has embraced our club and continues to drive us forward. In addition to SweetWater expanding its presence inside Mercedes-Benz Stadium, we're also excited for our supporters to bring their passion directly to their favorite local brewery for Atlanta United watch parties during away matches."

SweetWater's craft brews are available across Mercedes-Benz Stadium with SweetWater branded bars on each level of the stadium. The brewery will receive an additional bar on the 200 level and an additional bar cart to its stadium inventory. SweetWater will also host several watch parties at its taproom throughout the 2024 MLS regular season for Atlanta United away matches. It also has plans to launch limited edition co-branded beers and packages with Atlanta United.

"As Atlanta's hometown brewery, we're excited to become an official supporter of our city's Major League Soccer team and find new ways to connect with our shared community. This partnership is a milestone for SweetWater, considering how Atlanta United has helped establish our city as the epicenter of soccer in the United States. Atlanta United has won MLS Cup, the U.S. Open Cup and the Campeones Cup and it holds nearly every attendance record in MLS, routinely ranking in the top 25 in global soccer attendance. We look forward to joining Atlanta United in welcoming the global soccer community to our city in the summer of 2026," said Ty Gilmore, President, U.S. Beer, at Tilray Brands, SweetWater's parent company.

Fans can celebrate this new partnership at the club's annual Block Party, which will be hosted at SweetWater Brewery on Saturday, Feb. 24, where they can watch Atlanta United open its 2024 MLS Regular Season against Columbus Crew. Doors to SweetWater's taproom will open at 12 p.m. with the match kicking off at 2 p.m.

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Major League Soccer Stories from February 20, 2024


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