AHL Rochester Americans

Amerks and K-Hawks Name Kerry Atkinson Senior VP of Sales and Marketing

Published on August 14, 2009 under American Hockey League (AHL)
Rochester Americans News Release


(Rochester, NY)... The Rochester Americans and Knighthawks announced today the hiring of Kerry Atkinson as the Senior Vice President of Sales and Marketing. In his new role, he will oversee sponsorship and ticket sales, and marketing initiatives.

"I am very excited to be joining the Amerks organization, and honored to be a part of the tremendous commitment made by Curt Styres to mold the Amerks into a successful franchise both on and off the ice," said Atkinson. "I also look forward to working once again with Ted Nolan, a man who I deeply respect personally and professionally and is truly one of the most talented people in hockey. I know that by teaming up with Curt, Ted, Lewis Staats, Jody Gage and all members of the Amerks family, we can restore the pride and deep tradition of Amerks Hockey and build an organization that Rochester will be very proud of."

Atkinson brings 15 years of experience in professional sports to the position, having spent 10 with the Buffalo Sabres as the Senior Vice President of Sales (1993-2002) and as the Director of Corporate Sales with the Buffalo Bills (September 2006-January 2008). He also served as the Senior Director of Sales and Marketing of Empire Sports Network and WNSA 107.7 All Sports Radio in Buffalo.

"We continue to make strides by restoring the pride and deep tradition of Amerks Hockey. In order to move forward we must improve all areas of our organization and with the addition of Kerry Atkinson, along with our existing staff, we made another step to re-establishing a strong team that the city of Rochester can be proud of," said Amerks Vice President of Hockey Operations Ted Nolan, who worked with Atkinson when he was the head coach of the Sabres.

Most recently, Atkinson served as the Chief Operating Officer for Showcase Sports Marketing in Buffalo. During his tenure, he developed two major events: the Kevin Everett Golf Classic and Farewell Old Friend and The Final Salute to Memorial Auditorium at the Buffalo Convention Center in November 2008. He also spearheaded Showcase's acquisition of Western New York Hockey Magazine.

Atkinson currently resides in Lancaster, NY, with his wife, Jill. He has two children. His son, Brent, is a junior at SUNY Brockport, while his daughter, Kerianne, is a sophomore at Lewiston-Porter High School. Atkinson is a graduate of St. John's University (New York) and holds a degree in communication arts.

Check out the Rochester Americans Statistics

Share: Facebook | Twitter/X | LinkedIn | Reddit | Email



American Hockey League Stories from August 14, 2009


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

OurSports Central