Adidas to be Official Partner of USL PRO Affiliate, Charlotte Independence
October 15, 2014 - Major League Soccer (MLS)
Colorado Rapids News Release
The Colorado Rapids' USL PRO affiliate club, Charlotte Independence, has this week announced an official partnership that will see adidas outfit Independence players and coaching staff, as well as supply product for the club.The deal runs through the completion of the 2016 USL PRO season.
"We're excited to officially welcome adidas to the team," said Independence Chief Revenue Officer Wade Leaphart. "Their dedication, passion and attitude - on and off the field - are qualities we admire and embrace. As a global leader, adidas' support will be key in our evolution as a team and organization. The partnership also will allow us to maximize our relationship with the Colorado Rapids of Major League Soccer."
Adidas will supply the Independence's home and away kits for the next two seasons and the brand will be highly visible both on and off the field. Other elements of the deal include hospitality, signage, digital and print advertising, as well as social media promotion.
"Adidas is excited to be the official uniform supplier and partner of the Charlotte Independence," said adidas Senior Sports Marketing Coordinator Alejandra Miller. "The club's affiliation with the Colorado Rapids combined with their passion to bring an authentic and professional soccer experience to the Charlotte market made a partnership appealing. Adidas is the leader in soccer and it is partnerships like these that allow us to continue to elevate and grow the game in the United States."
The Independence joined USL PRO as an expansion franchise in September 2014 and will begin play in the 2015 season.
Major League Soccer Stories from October 15, 2014
- Preview: Revs Visit Dynamo with Chance to Clinch one of East's Top Seeds - New England Revolution
- D.C. United Academy Update - D.C. United
- Arrieta Hoping "Emotional" Goal Is Springboard for Success down the Road - Columbus Crew SC
- Fellow Homegrown Ross Friedman Excited for Ben Swanson - Columbus Crew SC
- Swanson Signing "Says a Lot" About Crew Academy System - Columbus Crew SC
- George Notches Eighth Cap for Trinidad & Tobago - Columbus Crew SC
- Sporting KC Weekly Update - Sporting Kansas City
- Dominic Kinnear Resigns as Houston Dynamo Head Coach - Houston Dynamo FC
- Adidas to be Official Partner of USL PRO Affiliate, Charlotte Independence - Colorado Rapids
- Earthquakes Announce Dominic Kinnear to Return as Club's Head Coach at Conclusion of 2014 MLS Regula - San Jose Earthquakes
- Revolution Academy Teams Update - New England Revolution
- Countdown to Groundbreaking: Marching to the Beat and Special Guests - Orlando City SC
- Crew to Sign Homegrown Player Ben Swanson at Special Crew Youth Soccer Event on Thursday - Columbus Crew SC
- Earthquakes Rally to 2-1 Win against C.D.S. Vida in International Friendly - San Jose Earthquakes
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
Other Recent Colorado Rapids Stories
- Navarro, Maxsø Score, Young Players Stand out in Leagues Cup Result with Cruz Azul
- Colorado Rapids Call up Sydney Wathuta on Second Short-Term Agreement for Leagues Cup Match against Cruz Azul
- Colorado Rapids Complete Record Trade of Midfielder Djordje Mihailovic to Toronto FC
- Rapids Round out Phase One of Leagues Cup 2025 with Matchup against Cruz Azul
- Colorado Rapids Sign Veteran Center Back Rob Holding
