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Winnipeg Blue Bombers Launch New Jim Beam Social Pass

May 15, 2019 - Canadian Football League (CFL) - Winnipeg Blue Bombers News Release

WINNIPEG, MB. - The Winnipeg Blue Bombers today announce a new way to enjoy game days through the Jim Beam Social Pass, launched today for the 2019 season.

The Club has taken fan wishes into consideration in creating a pass that will allow fans to enjoy Blue Bomber games without the need of an assigned seat. The Jim Beam Social Pass will allow those who prefer to stand in the iconic North end zone to enjoy the Jim Beam Stillhouse and the Rum Hut from kickoff to the end of the game without needing to purchase a seat.

The Jim Beam Social Pass will grant fans access to the stadium and include one beverage of their choice for $37.

"We are pleased to partner with the Winnipeg Blue Bombers in offering a new way to experience game days tailored with the sociable crowd in mind," said Greg Ollson, Regional Manager, Beam Suntory. "We hope fans enjoy the Jim Beam Social Area and Stillhouse in the North end zone."

The first of its kind in Canada, the Jim Beam Social Pass will be available on a game-by-game basis only for the 2019 season.

"A contingent of our fans enjoy game days differently, spending the duration of games in the North end zone," said Winnipeg Blue Bombers President and CEO, Wade Miller. "With the Rum Hut, the new Jim Beam Stillhouse, the DJ booth and social atmosphere we've created in that area of the stadium, the next step was to create a pass for these fans to enjoy games their way."

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