AA St. Paul Saints

White Sox/Bulls Chairman Reinsdorf Interviewed On Goldklang Group BYOFTV

Published on November 30, 2009 under American Association (AA)
St. Paul Saints News Release


ST. PAUL, MN (November 30, 2009) - Jerry Reinsdorf is considered one of the most successful owners in all of sports. His Chicago Bulls won six titles from 1991-98 and the Chicago White Sox claimed a World Series Championship in 2005 thanks in part to Reinsdorf who helped put the pieces into place.

During the second installment of "Be Your Own Fan TV" Reinsdorf discusses what it takes to be successful both on the field and away from it. He talks about how he became the owner of two franchises in Chicago and his standing in the community. To watch the interview in its entirety go to the following link: http://byoftv.com/ or visit saintsbaseball.com.

The development of the "Be Your Own Fan" marketing campaign was aimed at capturing the foundation of fun combined with the small time company feel of the Goldklang Group, who own and operate teams in St. Paul (MN), Fort Myers (FL), Hudson Valley (NY) and Charleston (SC). The attempt is to remain true to their mission of providing excellent customer service that sets them apart from their competitors. Be Your Own Fan (BYOF) incorporates all aspects of entertainment and brand operation while incorporating immediate access and empowerment to all fans.

The origin of BYOF comes from the varied and unique experiences afforded at each of the parks, and the individual fan's ability to choose the one that fits their desire. Whether they attend purely for the entertainment factor, the ballgame, or the camaraderie with friends and family, this allows for a customized approach, which embodies the essence of BYOF.

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American Association Stories from November 30, 2009


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