WHL Moose Jaw Warriors

Waste Management & Moose Jaw Warriors Help Feed The Hungry

Published on February 1, 2010 under Western Hockey League (WHL)
Last updated: February 1, 2010
Source: Moose Jaw Warriors News Release


Moose Jaw, SK February 1, 2010 - Waste Management of Canada (WM) together with program partners the Western Hockey League (WHL) and the Moose Jaw & District Food Bank are planning a food drive on February 3 when the Warriors face off against the Kootenay Ice at Moose Jaw Civic Centre. We will be asking fans to show their support for those less fortunate in the community by bringing a non-perishable food item or cash donation to the game.

"This is the very time of year these services are needed most," says WM's Diane Kossman, Senior Communications Manager for Western Canada. "Reserves are low after the holiday season but demand remains high and as more Canadians turn to food banks in the wake of the economic recession, donations continue to decline. We're challenging Warriors fans to reverse this trend and support their local food bank."

WM will be holding food drives in 11 WHL cities over the next few months and hopes to empower hockey fans to raise a total of 10,000 pounds of non-perishable food items and $5,000 in cash donations for local food banks. After only two events, almost 2,200 pounds of food and more than $1,000 in cash have been collected, thanks to the generosity of hockey fans. Warriors fans can deliver their contributions to volunteers who will be located at signed tables on the main concourse level before the game and during intermissions.

"This food drive comes at a time of year when donations have slowed down significantly," says Terri Smith, Manager of the Food Bank. "Since we are not government funded, we rely totally on our community to help us fill over 330 hampers each month."

Everyone has a role to play in reducing hunger. According to a recent study conducted by Food Banks Canada (HungerCount 2009), almost 795,000 people turned to food banks in March 2009 - an 18% increase over March of the previous year. While the Province of Saskatchewan was one of the least hit by the effects of the recession, food banks here still saw an increase in use of 6%. In this province in March 2009 almost 45% of those who turned to a food bank for help were children.

A proud sponsor of the WHL since 2006, WM has been working to put together a program that will make a positive impact on the communities where our employees live, work and raise their families. Hunger affects everyone across the social spectrum including children, families and individuals, the working and unemployed and those unable to work, those with incomes, pensions or disability benefits who can't make ends meet are all at risk. At WM we are dedicated to making our communities better, cleaner and safer. A program like this one helps us further that goal.

The WHL was quick to come on-board and work with WM in this campaign to fight hunger on a community-wide scale.

"This is a tremendous opportunity for the Western Hockey League, our Member Clubs and WHL fans to lend a helping hand to communities throughout Western Canada," says WHL Commissioner Ron Robison. "Our partner Waste Management has developed a terrific campaign to reach out to the community to help restock our local food banks, because no one should go hungry."

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