CFL Hamilton Tiger-Cats

Tiger Cats unveil 2004 promotional schedule

Published on May 11, 2004 under Canadian Football League (CFL)
Hamilton Tiger-Cats News Release


"Lite-Brite Toys! Root Beer Floats! Fireworks! Wi-Fi at Ivor Wynne! Marching Bands! Large Customer Assistance and Promotions Teams! Pregnant Women? Olympic Spirit! Inventive Food! Outdoor Grills! Couples Lie Detector Tests! Flowers in Washrooms! Toronto Appreciation Day! Cat in the Hat Literacy Night! The Hall of Fame Induction Celebration! ...We promised to make every effort to deliver the most entertaining football experience in the CFL! Fans should be prepared to have fun with the Tiger-Cats this year!" says David Sauve, Team President.

"We have tried to build a promotional schedule that enhances the overall football game-day experience. The schedule touches on every segment of our fan base, including die-hard football fans, families, history buffs, teens and even our friends from Toronto!" says Debbie Slingerland, the Tiger-Cats Director of Event Production.

A few of the promotional schedule themes...

Our Toronto Rivalry Series! The Tiger Cats host the Toronto Argonauts three times in 2004 and every game is a big event!

The May 30th pre-season exhibition game against the Argos will see the launch of the new videoboard, the DOFASCO TigerVision. The first 500 fans at the game will receive a Lite-Brite toy, in tribute to the old scoreboard!

Toronto returns July 10th for Toronto Appreciation Day! Argo fans will get to trade their old worn out Argos hat for a new Tiger-Cats Bob Young Replica Hat.... And that's not all; fans from Toronto will feel right at home with our special Bay Street ticket and parking specials!

Monday September 6th Toronto returns for the biggest Sporting event of the year - the Labour Day Classic. Gates will open three hours prior to kick-off for our pre-game party!

Great Fun for Kids, Families and Teens Families will be able to enjoy two Summer Night Firework Shows (post-game following the July 23rd and August 27th games).

Football is a game for kids and adults only screw it up! On Sunday September 19th, we are going to prove it on Kids Run the Ticats Day! Join us as kids take over the operation of the football club! Watch as they do the P.A., tear tickets, help with the radio broadcast and much more!

Pregnant woman - Labour Day is your day! All pregnant women will receive a free ticket and the first expectant mother following the game who gives birth (who was in attendance) will be awarded a season ticket for life for their baby!

The first 500 women entering every game will receive a special carnation at every Ticats home game.

Teens Own Friday Nights! Teens can get a ticket for only $10 for any one of six Friday Night home games.

Other great family promotions include Cat in the Hat Literacy Night as well as Proud To Be Canadian Night that coincides with the opening ceremonies of the summer games in Athens.

Cool Food!
Watch out for outdoor grills with Ribs, Chicken and Foot-Long Hot Dogs! Lots of hawkers in the stands, Perogies, Poutine, a Kids Menu with Oreo Cookie Dirt Cups, Crescent Dogs, Super Slushies and Itsakadosee Popsicles!

Stay Connected!
Bring your laptop or PDA's! Check out the state of the art DOFASCO TigerVision. Enjoy the new Sound System, Visit the end zone photo booth and get your game-day experience photographed and receive the picture later on-line

Traditionalists
Enjoy marching bands, the Canadian Hall of Fame Game honouring the 2004 class including Ticats great Ben Zambiasi, the Wall of Honour Ceremony and the Grey Cup will be on-site for four games.

Check out the complete 2004 Promotional Schedule Below:

GAME-DAY PROMOTIONS

GAME 1 SUNDAY, MAY 30 (Kick-Off 2:00 p.m.)
THE COGECO KICK-OFF PRE-SEASON
EXHIBITION GAME
Presented by Cogeco Cable
NEW DOFASCO TIGERVISION UNVEILED
GIVEAWAY: TRIBUTE TO THE LITE-BRITE
The First 500 fans receive a mini Lite-Brite toy

GAME 2 FRIDAY, JUNE 25 (Kick-Off 7:30 p.m.)
REGULAR SEASON HOME OPENER

GAME 3 SATURDAY, JULY 10 (Kick-Off 7:00 p.m.)
TORONTO APPRECIATION DAY
Presented by Sports Obsession
PART I: CONVERSION DAY
Trade any old Toronto Argonaut hat for a new Bob Young Replica Tiger-Cats Hat (first 1,000 trades at the gate)
PART II: THE BAY STREET TICKET AND PARKING SPECIALS
All fans wearing ties will be doubled billed for their tickets, Parking Lot J will offer game-day parking for the $20 Bay Street price to make our friends from Toronto feel welcome. All proceeds from our special pricing will benefit the United Way.

GAME 4 FRIDAY, JULY 23 (Kick-Off 7:30 p.m.)
SUMMER NIGHT FIREWORKS
Presented by West Jet
Post-Game Fireworks Show

GAME 5 FRIDAY, AUGUST 13 (Kick-Off 7:30 p.m.)
PROUD TO BE CANADIAN NIGHT!
Presented by See You In Athens
GIVEAWAY: To coincide with the opening of the Summer Games, the first 10,000 fans will receive a mini Canadian Flag to show our support for Canadian athletes. Four lucky fans will also receive airfare for two to anywhere in Canada.

GAME 6 FRIDAY, AUGUST 27 (Kick-Off 7:30 p.m.)
SUMMER NIGHT FIREWORKS
Post-Game Fireworks Show
LITERACY NIGHT
Presented by The Hamilton Public Library
GIVEAWAY: The first 5,000 kids 14 and under will receive a Tiger-Cats Literacy poster.
TICKET SPECIAL: All fans who donate a new or gently used children's book will receive a half-price ticket (at box office, day of game only). SPECIAL HALF-TIME ACT: Quick Change

GAME 7 MONDAY, SEPTEMBER 6 (Kick-Off 5:45 p.m.)
LABOUR DAY CLASSIC
Pre-game party.
Gates open to the stadium at 3pm.
TIGER-CATS ALUMNI FOOD DRIVE
Presented by Purolator
Fans are encouraged to bring a non-perishable food item.
TICKET SPECIAL: All pregnant women will receive a free general admission ticket (at box office, day of game only). The first baby to be born following the game will receive free season tickets for life (expectant mothers must register at game to receive prize).

GAME 8 SUNDAY, SEPTEMBER 19 (Kick-Off 2:00 p.m.)
KIDS RUN THE TICATS DAY
Presented by The Hamilton Spectator
Hamilton area kids take over operation of the Ticats for the day.
ROOT BEER FLOAT DAY
Presented by Mug Root Beer
GIVEAWAY: The first 1,000 kids 14 and under will receive a free Mug Root Beer float.

GAME 9 FRIDAY, OCTOBER 1 (Kick-Off at 7:30 p.m.)
CANADIAN FOOTBALL HALL OF FAME DAY
Presented by Burgeonvest Securities
SPECIAL HALF-TIME TRIBUTE: Honouring the Hall of Fame Class of 2004, including former Ticats great, Ben Zambiasi.
SEASON TICKET HOLDER APPRECIATION DAY

GAME 10 FRIDAY, OCTOBER 15 (Kick-Off at 7:30 p.m.)
TIGER-CATS FAN APPRECIATION DAY
Presented by AM900 CHML
Prizes will be given out throughout the game.
SPECIAL HALF-TIME PRESENTATION: The Tiger-Cats Wall of Honour

SEASON-LONG PROMOTIONS
THE PRE-GAME END ZONE PARTY:
Gates open 2 hours prior to kick-off (except Labour Day).
Join the Pepsi & Y108 Pre-Game End Zone Party.
The end zone fan area will include:
• Cheerleaders and mascot
• A couples Lie Detector test
• PRO-LINE "Throw for Dough" Contest Registration
• Ticats Promotion Team
• The Grey Cup - July 10, August 13, September 6, October 1
• The Y108 Promotional Table
• Great barbeque on outdoor grills
• Interactive photo booth

MARCHING BANDS AT EVERY GAME:
The internationally award-winning Burlington Teen Tour Marching Band will be performing at 8 of 10 home games, with the Preston Scout Band performing on May 30th and August 27th.

TICATS PROMOTION TEAM: Watch the stands every home game for the Ticats fan promotion team.

A BIG WELCOME TO THE LADIES: Before every game, the first 500 women in attendance will receive a Ticats Carnation courtesy of Wear's Flowers.

TEEN FRIDAYS: Every Friday, all teens can purchase a General Admission ticket for only $10 (at the box office; day of game only).

WI-FI: Bring your laptops and PDA's to Ivor Wynne and get connected to Ticats.ca from your seat.

NOTE: ALL PROMOTIONS AND DATES ARE SUBJECT TO CHANGE.
GIVEAWAYS: LIMIT ONE ITEM PER FAN.

Individual tickets are now on-sale! To purchase tickets please call (905)547.CATS (2287) or log onto www.ticats.ca.

Check out the Hamilton Tiger-Cats Statistics

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Canadian Football League Stories from May 11, 2004


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