The Hockey Company Returns As On-Ice Supplier
August 19, 2003 - ECHL (ECHL) News Release
PRINCETON, N.J. â The ECHL announced on Tuesday that The Hockey Company will return in 2003-04 as a Marketing Partner and Preferred On-Ice Supplier.
In the final year of a three-year agreement, the sponsorship package with the ECHL includes recognition of The Hockey Company's CCM® , JOFA® and KOHO® brands as corporate partners, league-wide exposure through ECHL media and promotional materials and recognition on the official web site of the ECHL: www.echl.com .
The Hockey Company will be a presenting sponsor on January 20-21 for the 2004 Par-A-Dice/ECHL All-Star Game and Skills Competition in Peoria, Illinois, receiving opening and closing billboards, three advertisements during the television broadcast, one pair of dasher boards, a full-page color advertisement, two advertisements during the radio broadcast, two banners, and VIP ticket packages.
The CCM® X-Ray⢠helmet remains the official helmet of the ECHL and will again be worn by all players in the 2004 Par-A-Dice/ECHL All-Star Game. CCM® will retain its title sponsorship of the CCM® ECHL Rookie of the Month and CCM® ECHL Rookie of the Year awards and will again sponsor the Fastest Skater competition at the 2004 Par-A-Dice/ECHL All-Star Skills Competition on January 20.
KOHO® will again sponsor the Hardest Shot competition at the 2004 Par-A-Dice/ECHL All-Star Skills Competition on January 20.
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