Sharks Awarded Best Television Commercial of 2013
Published on September 13, 2013 under Arena Football League (AFL)
Jacksonville Sharks News Release
JACKSONVILLE - The 2013 South Division Champion Jacksonville Sharks and the Arena Football League announced Friday that the team has received recognition for producing the "Best Television Commercial of 2013." The Sharks have been honored for a 30-second spot that promoted season ticket packages. The commercial emerged from a collaboration between the Sharks organization and Spectrum Films, a video production company based in Jacksonville.
This marks the second consecutive season in which the Sharks have received this honor. The team's winning commercial for the 2012 season was also produced by Spectrum.
"We are proud to accept this honor for a second consecutive season," Sharks Managing Partner Jeff Bouchy said. "Spectrum Films made our creative vision come to life on television screens throughout the Jacksonville area. We are thankful for the high-quality content that this partnership has produced over the past several seasons."
"Spectrum is honored and privileged to work with such a great sports organization," said Nick Furris, Spectrum's Senior Producer/Director. "Jeff, Steve and Larry have always challenged us to create high quality and creative television spots and game-day experience videos. This honor confirms that this partnership is truly working! We look forward to another winning season of Sharks football both on and off the field."
This year's winning commercial featured Sharks Head Coach Les Moss, Chum, members of the Attack Dance Team, as well as fast-paced highlights and several Shark fan testimonials. Spectrum also produced spots featuring All-Arena defensive back Terrance Smith and All-Arena Mac Linebacker Aaron Robbins.
In addition to the season ticket campaign, the organizations teamed up for weekly spots throughout the season, which featured graphical elements tailored to the theme of each specific home game.
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