Schaumburg Boomers Receive National Award for Kia Promotion
SCHAUMBURG, Ill. - At the Sports Business Conference held in Dallas, Texas last week, the Schaumburg Boomers were awarded this year's Best Sponsorship Activation Award for its nightly promotion with Kia Motors and mascot Coop the Boomer.
"Our corporate partners are an essential part of our organization and we're fortunate to have so many creative brands like Kia Motors that have stepped to the plate to support Boomers baseball," Boomers President/GM Andy Viano said. "It's a testament to our outstanding corporate partnership staff led by Jeff Ney that we're able to build these new and creative activations that both engage our fans and drive business back to our partners. We have crafted countless winning advertising partnerships and are creating many more for businesses of any size and any budget in 2013."
The Boomers were chosen from affiliated minor league teams, independent minor league teams and collegiate wood bat teams from across the country. The Sports Business Conference is a three-day event to provide teams with creative ideas, knowledge and direction for the upcoming season and speakers included Boomers owner Pat Salvi and minor league executive Mike Veeck.
At every home game in 2012, Boomers fans were invited to cheer as loud as they could to get Coop's attention as the Boomers mascot rode around the warning track in a sharp new Kia vehicle while tossing Kia branded softee balls to the loudest fans in the park. The promotion captivated fans throughout the park and drew thousands of eyes to Kia's award-winning vehicles.
The Boomers recently completed their Inaugural Season as members of the 14-team Frontier League, an independent professional baseball league with teams throughout the Midwest. Schaumburg finished fourth in overall attendance in their first season of operation and on the field fell just a game short of the fourth and final playoff spot after spending 50 days atop the standings.
Check out www.boomersbaseball.com for more information about Schaumburg Boomers Baseball. Visit mykiachicago.com or your local Kia retailer to experience Kia's full-lineup of quality cars, SUVs and minivans.
Boomers Season Tickets, Boomer Bundles and Holiday Packs are available now by calling 847.461.3695 but the time is now to give us a call as significant discounts are available for Season Tickets and Boomer Bundles until November 30. For more information, visit www.boomersbaseball.com.
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