"Pink in the Rink" Will Benefit Genesis Foundation for Breast Cancer Patients

Published on October 1, 2010 under Central Hockey League (CHL)
Quad City Mallards News Release


DAVENPORT, Iowa -- Oct. 1, 2010 -- The Quad City Mallards, Genesis Medical Center and Cumulus Media will team up to support breast cancer awareness with "Pink In The Rink'' night in the i wireless Center on Saturday, November 6 when the Mallards host the Bloomington Prairie Thunder.

The Mallards' players will wear special pink jerseys during the November 6 game. The game-worn jerseys will be auctioned after the game with proceeds benefitting the Genesis Health Services Foundation.

"We feel privileged to be able to work together with Genesis Health System and Cumulus Media on Pink in the Rink Night," said Mallards President Chris Presson. "The chance to aid a cause as important as the Genesis Health Services Foundation is one we are very happy to embrace."

The first 1,000 fans through the doors will receive pink caps and breast cancer survivors will receive free tickets to the game, as supplies last.

Cumulus Media will provide media support for the event. "We are honored to be part of such a great event and important cause", said Cheryl Riley, Market Manager for Cumulus Media. "Every ticket sold thru our media efforts will result in a $2 donation going to the Genesis Health Services Foundation, so we will be reminding our listeners to support the November 6 game."

There will also be breast cancer information available at a concourse display throughout the evening.

"This year Genesis will treat 300 women with breast cancer and will provide nearly 30,000 screenings or diagnostic procedures,'' explained Flo Spyrow, Vice President, Genesis Health System. "Breast cancer remains one of the most important women's health issues facing all of us in the future and having the resources to provide access to screening for all women remains a goal of Genesis."

Patients of the Kenneth H. McKay, M.D., Center For Breast Health have access to the latest diagnostic and screening tools in the region. The center also provides women with a skilled team of experts in various specialties, including family practice, radiology, surgery and social and emotional support.

Genesis participates in clinical trials on an ongoing basis. Those trials allow women with breast cancer to receive the latest treatment while being able to remain close to their homes.

"Genesis and the Quad City Mallards organization have been partners for many years. The loyal fans of the Mallards have allowed us to raise hundreds of thousands of dollars to support the Genesis Health Services Foundation and its projects that benefit patients throughout the region,'' said Craig Cooper, Media Relations Coordinator, Genesis Health System. "We look forward to this next partnership that should be a lot of fun for fans.

"We hope the entire i wireless Center looks pink on November 6 to again raise awareness for the issue of breast health.''

Single game tickets for each of the Mallards' 33 regular season home games- including "Pink in the Rink" Night- will go on sale next Monday. Tickets will be available in person at the i wireless Center box office, at Ticketmaster outlets, through www.ticketmaster.com or through Ticketmaster charge-by-phone toll free at 1-800-745-3000.



Central Hockey League Stories from October 1, 2010


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