National Lacrosse League and SIRIUS Satelite Radio Sign Multi-Year Broadcasting Agreement
February 1, 2007 - National Lacrosse League (NLL) News Release
NEW YORK - February 1, 2007 - SIRIUS Satellite Radio (NASDAQ: SIRI) and the National Lacrosse League (NLL), North America's professional indoor lacrosse league, have signed a multi-year broadcasting agreement that makes SIRIUS the exclusive Official Satellite Radio Partner of the NLL.
SIRIUS will broadcast a live NLL "Game of the Week" throughout the season plus the Champion's Cup Playoffs. On Friday, February 2, SIRIUS will feature Minnesota Swarm at Portland LumberJax at 10 PM ET on channel 123.
In addition, SIRIUS will debut a weekly one-hour show later this season that will feature highlights, news and analysis, which will be broadcast exclusively on SIRIUS in both the U.S. and in Canada.
"We're excited to team up with SIRIUS Satellite Radio to give fans even greater access to NLL action", said National Lacrosse League Commissioner Jim Jennings. "As more and more people are tuning in to satellite radio, it's important that we partner with SIRIUS, the industry leader and the top provider of sports radio programming."
"Lacrosse is a growing sport with a growing audience and the National Lacrosse League features some of the best talent in North America," said Steve Cohen, SIRIUS' Vice President of Sports Programming. "With live game action and in-depth talk and analysis, SIRIUS will be a must listen for lacrosse fans."
SIRIUS is also the Official Satellite Radio Partner of the NFL, NASCAR, NBA, NHL, Wimbledon Championships and Barclays English Premier League and broadcasts play-by-play for more than 150 college teams, including the entire NCAA® Division I Men's Basketball Championship (March 13 - April 2, 2007).
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National Lacrosse League Stories from February 1, 2007
- Stealth supply lacrosse equipment for new Watsonville team - San Jose Stealth
- Rob Blasdell named Overall Player of the Month for January - Arizona Sting
- National Lacrosse League and SIRIUS Canada Satelite Radio Sign Multi-Year Broadcasting Agreement - NLL
- National Lacrosse League and SIRIUS Satelite Radio Sign Multi-Year Broadcasting Agreement - NLL
- Wings' Snider Named National Lacrosse League's Rookie Of The Month - Philadelphia Wings
- Shaw to Televise Riggers vs. Wings - Calgary Roughnecks
- Rochester signs goalie Phil Wetherup - Rochester Knighthawks
- Next two NLL games on Versus to air on Sunday - NLL
- NLL announces January player awards - NLL
- Bandits Broadcast Time Changed - Buffalo Bandits
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
