National Lacrosse League and SIRIUS Canada Satelite Radio Sign Multi-Year Broadcasting Agreement
Published on February 1, 2007 under National Lacrosse League (NLL) News Release
TORONTO - February 1, 2007 - SIRIUS Canada and the National Lacrosse League (NLL), North America's professional indoor lacrosse league, have signed a multi-year broadcasting and marketing agreement that makes SIRIUS the exclusive Official Satellite Radio Partner of the NLL.
Beginning February 2, SIRIUS will broadcast a live NLL "Game of the Week" throughout the season plus the Champion's Cup Playoffs. In addition, SIRIUS Canada has entered into marketing agreements with each of the Canadian NLL teams including the Calgary Roughnecks, Edmonton Rush and Toronto Rock.
SIRIUS will also debut a weekly one-hour show later this season that will feature highlights, news and analysis, which will be broadcast exclusively on SIRIUS in both the U.S. and in Canada.
"We're excited to team up with SIRIUS Satellite Radio to give fans even greater access to NLL action", said National Lacrosse League Commissioner Jim Jennings. "As more and more people are tuning in to satellite radio, it's important that we partner with SIRIUS, the industry leader and the top provider of sports radio programming."
"As one of the Canada's national sports, lacrosse is growing in popularity throughout the country," said Chris Brockbank, SIRIUS Canada's Vice President of Marketing. "The National Lacrosse League features nonstop end-to-end action and now Canadian fans can listen to live games and in-depth talk and analysis on SIRIUS. This announcement further bolsters our unmatched sports programming line up."
SIRIUS is also the Official Satellite Radio Partner of the CFL, NFL, NASCAR, NBA, NHL, Wimbledon Championships and Barclays English Premier League.
National Lacrosse League Stories from February 1, 2007
- Stealth supply lacrosse equipment for new Watsonville team - San Jose Stealth
- Rob Blasdell named Overall Player of the Month for January - Arizona Sting
- National Lacrosse League and SIRIUS Canada Satelite Radio Sign Multi-Year Broadcasting Agreement - NLL
- National Lacrosse League and SIRIUS Satelite Radio Sign Multi-Year Broadcasting Agreement - NLL
- Wings' Snider Named National Lacrosse League's Rookie Of The Month - Philadelphia Wings
- Shaw to Televise Riggers vs. Wings - Calgary Roughnecks
- Rochester signs goalie Phil Wetherup - Rochester Knighthawks
- Next two NLL games on Versus to air on Sunday - NLL
- NLL announces January player awards - NLL
- Bandits Broadcast Time Changed - Buffalo Bandits
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