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AFL I Arena Football League (1987-2008)

Matrix Trailer to Debut During AFL Game

April 9, 2003 - Arena Football League (1987-2008) (AFL I) News Release


Courtesy: NBC Press Release

NEW YORK - April 9, 2003 - Through an exclusive arrangement with Warner Bros. Pictures and Village Roadshow Pictures, NBC Sports announced today that the new movie trailer for "The Matrix Reloaded" will make its broadcast network television debut during the Arena Football League on NBC games Sunday, April 13 at 3 p.m. ET/noon PT. The two-and-a-half minute movie trailer will be shown in its entirety simultaneously on NBC and in AFL venues in Los Angeles (Staples Center), Indiana (Conseco Fieldhouse) and Colorado (Pepsi Center).

"The AFL on NBC this Sunday will be the only place outside of movie theaters that ‘Matrix' fans will be able to see this highly anticipated trailer," said Jon Miller, Senior Vice President, NBC Sports Programming. "This is a great franchise. It makes an enormous amount of sense for the AFL on NBC to partner with Warner Bros. Pictures and Village Roadshow Pictures, as both of these properties have a very strong following of young men aged 18-34. We believe that as more and more young people are introduced to the fast paced action of the AFL, they too will become fans of the game.

"Our arrangement with NBC is a tremendous opportunity for us to share this extended trailer for ‘The Matrix Reloaded' with sports fans, ‘Matrix' fans and the NBC audience," said Joel Silver, producer of "The Matrix" trilogy. "With the release of ‘Reloaded' just a few weeks away, we're excited to give fans a preview of the incredible action, mind-blowing visuals and innovative storytelling that power this truly astounding film.

The new trailer for "The Matrix Reloaded" will begin running in theaters on Friday, April 11. The film will be released by Warner Bros. Pictures and Village Roadshow Pictures on May 15.

In the second chapter of the "Matrix" trilogy, freedom fighters Neo (Keanu Reeves), Trinity (Carrie-Anne Moss) and Morpheus (Laurence Fishburne) continue to lead the revolt against the Machine Army, unleashing their arsenal of extraordinary skills and weaponry against the systematic forces of repression and exploitation. In their quest to save the human race from extinction, they gain greater insight into the construct of The Matrix and Neo's pivotal role in the fate of mankind.

The provocative futuristic action thriller from Warner Bros. Pictures and Village Roadshow Pictures is the work of writer-directors the Wachowski Brothers; producer Joel Silver; executive producers Andy Wachowski, Larry Wachowski, Grant Hill, Andrew Mason and Bruce Berman; and cast members Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, Jada Pinkett Smith and Gloria Foster.

The AFL, the fastest growing professional sport, kicked-off its 17th season in February 2003 with an exclusive broadcast partnership with NBC to televise up to four games each Sunday at 3 p.m. ET, concluding with ArenaBowl XVII on June 22. The AFL has 16 teams, whose ownership group includes 10 NFL owners who own or have applied for AFL teams, as well as the Colorado Crush, the newest franchise, whose president is former Denver Broncos star John Elway.

The 16 teams competing in the 2003 AFL season are: Arizona Rattlers, Buffalo Destroyers, Carolina Cobras, Chicago Rush, Colorado Crush, Dallas Desperados, Detroit Fury, Georgia Force, Grand Rapids Rampage, Indiana Firebirds, Los Angeles Avengers, Los Vegas Gladiators, New York Dragons, Orlando Predators, San Jose SaberCats and Tampa Bay Storm.



Arena Football League (1987-2008) Stories from April 9, 2003


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


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